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Cutting Through the Sheet of Marketing Noise with Colin McIntosh
Manage episode 479768344 series 3579284
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes.
Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.
00:00 Introduction to Brand Power
00:13 The Hummingbird Effect
01:08 Guest Introduction: Colin Macintosh
01:52 Fun Facts and Achievements
05:44 Personal Insights from Colin
07:45 The Hummingbird Effect in Action
09:35 Impact of COVID-19 on Business
11:42 The Good Morning America Breakthrough
15:49 The Ripple Effect of Giving Back
21:34 Team Dynamics and Culture Shift
24:52 Reinforcing Company Culture
25:51 Understanding Customer Preferences
27:51 The Birth of Sheets & Giggles
29:58 Embracing the Jester Archetype
31:26 Navigating Workplace Dynamics
39:32 Branding and Marketing Insights
44:18 Final Thoughts and Contact Information
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