))
Franchising Success & The Burning Man Adventure!
Manage episode 482562624 series 3579284
Content provided by Joe Woolworth and Hummingbird Creative Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Woolworth and Hummingbird Creative Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.
00:00 Introduction to Brand Building
01:03 Meet Hannah Jernigan
01:51 Introducing Jen Katzir
02:58 Jen's Journey to Burning Man
04:02 The Essence of Burning Man
06:41 Franchising We Fixit Garage Door and Gate
09:59 The Hummingbird Effect in Business
13:41 Innovative Solutions for Google Reviews
17:20 Impact on Team Culture and Marketing
19:23 The Slippery Slope of Tracking
19:36 Introducing the Residential Maintenance Plan
20:03 Emergency Garage Door Services
21:02 Building Customer Relationships
21:25 Expanding to Electronic Gates
21:58 The Value of Word of Mouth
22:58 Shifting Marketing Spend
24:45 Diversifying Marketing Strategies
27:18 The Importance of Google Presence
28:05 Lessons for a New Venture
31:04 The Hummingbird Effect
32:36 Final Thoughts and Contact Information
27 episodes
Share
