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In the Fast Lane: Assembling Your Brand's Pit Crew
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade shows. Learn how Sherry's background in big agencies and her current role in agriculture have shaped her strategies for impactful marketing, showcasing a real-world example of the Hummingbird Effect in action.
00:00 Introduction to Branding Power
00:53 Meet the Team: Wendy and Hanna
01:32 Special Guest: Sherry Mitchell
03:10 The Hummingbird Effect in Action
06:02 Sherry's Journey in Marketing
09:10 The Impact of Small Changes
13:46 Team Dynamics: NASCAR vs. Indie
22:57 Navigating Team Dynamics
24:19 Impact of Annual Meetings
28:39 Strategic Planning Insights
29:47 Innovation and Nimbleness in Ag
34:17 Trade Show Strategies
41:45 Effective Communication and Collaboration
48:30 Conclusion and Contact Information
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