It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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286. User-Generated Content Trends, with Leah Messina
Manage episode 468548892 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.
As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices.
Whether it's understanding the intricacies of community management or navigating the ever-shifting landscape of influencer credibility, Leah's expertise offers valuable direction for agency leaders looking to thrive in this evolving ecosystem.
What you will learn in this episode:
The evolution of influencer marketing and its impact on trust in user-generated content.
Strategies for encouraging authentic consumer-generated reviews and their legal implications.
How to create immersive environments for video content creation that enhance brand experience.
Tips for setting up effective and safe user communities while avoiding potential pitfalls.
Navigating the ethical dilemmas of AI usage in consumer-generated content.
Bio
Leah Messina is a seasoned digital marketing leader and entrepreneur with over 20 years of experience driving innovation and growth. As the Founder and CEO of Sinuate Media, she pioneered Organic Marketing™—a distinctive strategy that integrates digital and traditional approaches to deliver authentic brand engagement. Her expertise has empowered industry leaders such as GEICO, Black & Decker, and The History Channel, as well as emerging startups, to harness cutting-edge marketing technologies for strategic growth.
Under Leah’s leadership, Sinuate Media has expanded its impact across healthcare, food & beverage, construction, and higher education, supporting clients with tailored, results-driven solutions.
Resources:
Website: https://sinuatemedia.com/
Facebook Business: https://www.facebook.com/sinuatemedia
LinkedIn Business: https://www.linkedin.com/company/sinuate-media/
Twitter: https://twitter.com/sinuatemedia
Leah Messina: www.leahmessina.com
302 episodes
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Manage episode 468548892 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.
As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices.
Whether it's understanding the intricacies of community management or navigating the ever-shifting landscape of influencer credibility, Leah's expertise offers valuable direction for agency leaders looking to thrive in this evolving ecosystem.
What you will learn in this episode:
The evolution of influencer marketing and its impact on trust in user-generated content.
Strategies for encouraging authentic consumer-generated reviews and their legal implications.
How to create immersive environments for video content creation that enhance brand experience.
Tips for setting up effective and safe user communities while avoiding potential pitfalls.
Navigating the ethical dilemmas of AI usage in consumer-generated content.
Bio
Leah Messina is a seasoned digital marketing leader and entrepreneur with over 20 years of experience driving innovation and growth. As the Founder and CEO of Sinuate Media, she pioneered Organic Marketing™—a distinctive strategy that integrates digital and traditional approaches to deliver authentic brand engagement. Her expertise has empowered industry leaders such as GEICO, Black & Decker, and The History Channel, as well as emerging startups, to harness cutting-edge marketing technologies for strategic growth.
Under Leah’s leadership, Sinuate Media has expanded its impact across healthcare, food & beverage, construction, and higher education, supporting clients with tailored, results-driven solutions.
Resources:
Website: https://sinuatemedia.com/
Facebook Business: https://www.facebook.com/sinuatemedia
LinkedIn Business: https://www.linkedin.com/company/sinuate-media/
Twitter: https://twitter.com/sinuatemedia
Leah Messina: www.leahmessina.com
302 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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