290. AI: Opportunity vs. Risk, with Adam Nathan

The Innovative Agency

In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes.

Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-thinking agencies are using AI to not only maintain but also enhance their value to clients.

What you will learn in this episode:

• How agencies can leverage AI tools like to increase productivity and revenue

• The balance between opportunity and risk in AI integration for agencies

• Strategies for agencies to maximize creativity and customization with AI technology

• How to transparently communicate your agency’s use of AI to clients

• Understanding the potential market shifts as AI becomes a standard in agency operations

• The long-term opportunities for agencies who embrace AI and adapt to technological advancements

Bio

After spending time at some of the most complex organizations and companies in the world (White House, Apple, Lyft) Adam Nathan realized he was spending more time coordinating work than actually doing it. Taking inspiration from how developers worked in Github and designers worked in Figma, he founded Almanac to build a tool to help teams collaborate in documents with structure and transparency.

In 2023, Adam launched his second product, Blaze, a marketing AI tool for teams of one to create better content in half the time.

Resources:

• Website: https://www.blaze.ai/

• Linkedin Personal: https://www.linkedin.com/in/adampnathan/

• Linkedin Business: https://www.linkedin.com/company/getblazeai/

• X: https://x.com/adampnathan

• Startup Tycoon: https://startuptycoon.com/