It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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294. Smarter Video for Modern Agencies, with Patrick Taggart
Manage episode 478620170 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands.
He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and connection. If you’ve ever wondered how to make your agency’s video content stand out without falling into the trap of over-scripting or over-thinking, this episode is a must-listen.
What you will learn in this episode:
Why unscripted, conversational video outperforms overly polished content in building authentic brand connections
How the increasing demand for video is changing client expectations and agency production roles
Common fears clients have about being on camera and how agency leaders can help clients overcome them
Strategies for identifying the best on-camera storytellers
Best practices for successful agency-to-agency collaborations with video production partners
Bio
Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries.
In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself.
Resources:
302 episodes
Share
Manage episode 478620170 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands.
He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and connection. If you’ve ever wondered how to make your agency’s video content stand out without falling into the trap of over-scripting or over-thinking, this episode is a must-listen.
What you will learn in this episode:
Why unscripted, conversational video outperforms overly polished content in building authentic brand connections
How the increasing demand for video is changing client expectations and agency production roles
Common fears clients have about being on camera and how agency leaders can help clients overcome them
Strategies for identifying the best on-camera storytellers
Best practices for successful agency-to-agency collaborations with video production partners
Bio
Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries.
In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself.
Resources:
302 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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