#12: Extending Life To 100+ Years Old, Why The Key To Succeeding With Direct Mail Could Be “Foil”, & Getting a Bank Loan Because Of a Smile... w/ Richard Rossi

The Innovative Founder

In this episode, we are joined by Richard Rossi, the founder of The daVinci50 Mastermind® and Longevity Age. His passion evolved into inspiring high-achieving students to greatness through connections with genius. Richard’s business partner co-founded EnvisionEMI, which grew to become the world’s largest provider of live educational events to high-achieving students worldwide. Following that, he founded the National Leadership Academies, which had a similar mission but focused on high-achieving high school students interested in careers in medicine or science/technology. Today, we’ll learn about his entrepreneurial journey and how he achieved success, together with the problems he faced.

For more information on Richard, visit https://www.linkedin.com/in/richard-rossi-d50/ or https://www.thenationalleadershipacademies.com/

Key Takeaways:

• [6:42] Richard’s interest in age reversal
• [13:18] We have to sell people what they want to buy, not what we want them to buy.
• [14:31] Richard’s background to how he got to start and put on his own Congress for future medical leaders.
• [17:06] The first direct mail succeeded by “sheer dumb luck” as business rookies
• [22:51] There are two traits Richard finds in super high achieving young people. First is that they all, for the most part, are voracious readers. And second is that they all have someone in their life who is rooting for them.
• [26:46] Sustaining a business with continuous and good cash flow even with little to no profit
• [27:23] Obtaining a bank loan because of a smile
• [31:49] Setting up the right mindset as a foundation for success
• [36:46] Richard’s turning point in the business
• [39:56] The advice Richard has for future generations.
• [47:16] Richards rants about how unequipped the students are nowadays.