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353. From Agent to CEO: Justin Cook’s Framework for Building a Winning Insurance Team

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Manage episode 485595495 series 3564119
Content provided by Michael and Courtney Weaver and Courtney Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael and Courtney Weaver and Courtney Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE

What’s in this episode: If you think becoming the CEO of a thriving insurance business is about skipping the grind—you’ve got it backward. Justin Cook joins Michael and Courtney to share the unfiltered journey from overlooked agent to MDRT leader with multiple agencies. He breaks down the exact daily framework his team uses to stay focused and consistent, how to evolve from personal producer to business owner, and the mindset shift that led to his new book Freedom Beyond Wealth. This one’s packed with tactical structure, raw honesty, and the leadership playbook most agents never get.

[00:00] Why only 20% of agents actually succeed
[01:30] Justin’s 7 interviews—and why rejection built his career
[05:00] The underrated power of perseverance in insurance
[08:00] The advice every overlooked new agent needs to hear
[09:00] Justin’s 5-day meeting rhythm (steal this structure)
[14:00] Why the best leaders do the “boring” basics
[16:30] When to stop producing and start leading
[20:00] The 6-year bridge to full CEO—and what most skip
[22:30] Justin’s long game: coaching, consistency, and growth
[26:00] How his leadership mindset has radically shifted
[30:00] Who are you without your resume?
[33:00] The mental reframe that leads to real freedom
[37:00] Why he wrote Freedom Beyond Wealth
[42:00] The gap, the gain, and measuring backwards
[45:00] Final thoughts: this isn’t just business—it’s who you become

Watch the full episode on YouTube: HERE

SPECIAL OFFERS FOR BUZZ LISTENERS

🚀JOIN JUSTIN'S COACHING PROGRAM: Build real freedom—personally and professionally. 👉 FreedomBeyondWealthCoaching.com

📘 JUSTIN’S NEW BOOK: Freedom Beyond Wealth
Discover the mindset and habits that helped Justin go from agent to CEO.
👉 Order your copy:
https://freedombeyondwealthcoaching.com

🎯 FREE 7-Day Demo – Weaver Sales Academy
Start closing more with tactical life + P&C training that works.
👉 Activate trial:
https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
Got a question or topic idea for the show?
Text “BUZZ” to (816) 727-7610

🌐 More Tools + Resources
Website:
https://www.weaversa.com

📱Connect with Michael
LinkedIn:
linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Instagram: @michaelweaver
Facebook: @themichaelweaver

💰 Exclusive for Insurance Buzz Listeners – Save with code THEBUZZ 💰
Want to confidently close more life insurance with real conversations that convert? Get lifetime access to our full life insurance training system—including the 20-Day Sales Accelerator—for a one-time investment.

👉 Enroll to start closing more life policies todayClick here to get started

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 485595495 series 3564119
Content provided by Michael and Courtney Weaver and Courtney Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael and Courtney Weaver and Courtney Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE

What’s in this episode: If you think becoming the CEO of a thriving insurance business is about skipping the grind—you’ve got it backward. Justin Cook joins Michael and Courtney to share the unfiltered journey from overlooked agent to MDRT leader with multiple agencies. He breaks down the exact daily framework his team uses to stay focused and consistent, how to evolve from personal producer to business owner, and the mindset shift that led to his new book Freedom Beyond Wealth. This one’s packed with tactical structure, raw honesty, and the leadership playbook most agents never get.

[00:00] Why only 20% of agents actually succeed
[01:30] Justin’s 7 interviews—and why rejection built his career
[05:00] The underrated power of perseverance in insurance
[08:00] The advice every overlooked new agent needs to hear
[09:00] Justin’s 5-day meeting rhythm (steal this structure)
[14:00] Why the best leaders do the “boring” basics
[16:30] When to stop producing and start leading
[20:00] The 6-year bridge to full CEO—and what most skip
[22:30] Justin’s long game: coaching, consistency, and growth
[26:00] How his leadership mindset has radically shifted
[30:00] Who are you without your resume?
[33:00] The mental reframe that leads to real freedom
[37:00] Why he wrote Freedom Beyond Wealth
[42:00] The gap, the gain, and measuring backwards
[45:00] Final thoughts: this isn’t just business—it’s who you become

Watch the full episode on YouTube: HERE

SPECIAL OFFERS FOR BUZZ LISTENERS

🚀JOIN JUSTIN'S COACHING PROGRAM: Build real freedom—personally and professionally. 👉 FreedomBeyondWealthCoaching.com

📘 JUSTIN’S NEW BOOK: Freedom Beyond Wealth
Discover the mindset and habits that helped Justin go from agent to CEO.
👉 Order your copy:
https://freedombeyondwealthcoaching.com

🎯 FREE 7-Day Demo – Weaver Sales Academy
Start closing more with tactical life + P&C training that works.
👉 Activate trial:
https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
Got a question or topic idea for the show?
Text “BUZZ” to (816) 727-7610

🌐 More Tools + Resources
Website:
https://www.weaversa.com

📱Connect with Michael
LinkedIn:
linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Instagram: @michaelweaver
Facebook: @themichaelweaver

💰 Exclusive for Insurance Buzz Listeners – Save with code THEBUZZ 💰
Want to confidently close more life insurance with real conversations that convert? Get lifetime access to our full life insurance training system—including the 20-Day Sales Accelerator—for a one-time investment.

👉 Enroll to start closing more life policies todayClick here to get started

  continue reading

351 episodes

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