Artwork

Content provided by Judd Lienhard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judd Lienhard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Wes Whitlock: Discipline After the Military & How to Build a Purpose-Driven Brand

1:46:48
 
Share
 

Manage episode 480892983 series 3639072
Content provided by Judd Lienhard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judd Lienhard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Judd Lienhard Podcast, Judd sits down with Wes Whitlock — Marine Corps veteran, entrepreneur, and founder of Rogue American Apparel. From carrying classified intel through combat zones to building a multi-million dollar brand, Wes has lived every chapter of the warrior’s path.

This isn’t just strategy — it’s a full-on mindset shift. Wes breaks down how his military past forged his business discipline, what modern men are missing, and how to reclaim direction in a distracted world.

Whether you’re a veteran, athlete, or driven man looking to reclaim grit, this conversation delivers raw clarity.

🔑 Topics Covered:

  • The warrior mindset vs modern comfort
  • Veteran transition & radical responsibility
  • Rogue American’s origin and ethos
  • Discipline, training, and why aesthetics don’t matter
  • How to create meaning through suffering
  • Masculinity, restraint, and legacy

🎯 For Listeners Who Are:
Men 25–45, military veterans, former athletes, entrepreneurs, leaders, and anyone building discipline, strength, and purpose.

🧠 Key Takeaways:

  • Train for life, not likes — discipline is the backbone.
  • Build brands from values, not vanity — Wes shares how Rogue became a symbol of purpose.
  • Masculinity isn’t rage — it’s presence, strength, and stillness.
  • Your past doesn’t define you — your choices do.

🎧 Available on:
Apple Podcasts | Spotify | YouTube | Amazon Music

🔗 Connect with Wes Whitlock:

🔗 Connect with Judd Lienhard:

This episode is sponsored by 1ST PHORM - Effective supplements that work!

Thank you to our Sponsors!

1st Phorm effective supplements that work! Click to check out my go-to Protein Powder.

LMNT electrolyte powder for Optimal Hydration.

The Judd Lienhard Podcast delivers raw, unfiltered conversations with elite athletes, military leaders, and top coaches, exploring performance, mindset, and resilience. From NFL vets to Special Forces operators, each episode is packed with real-world lessons on training, leadership, and pushing limits.

Enjoyed this conversation? Consider sharing it with a friend. Subscribe, Rate, & Review to help us bring you more epic conversations. ⭐️🎧🔥

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 480892983 series 3639072
Content provided by Judd Lienhard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judd Lienhard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Judd Lienhard Podcast, Judd sits down with Wes Whitlock — Marine Corps veteran, entrepreneur, and founder of Rogue American Apparel. From carrying classified intel through combat zones to building a multi-million dollar brand, Wes has lived every chapter of the warrior’s path.

This isn’t just strategy — it’s a full-on mindset shift. Wes breaks down how his military past forged his business discipline, what modern men are missing, and how to reclaim direction in a distracted world.

Whether you’re a veteran, athlete, or driven man looking to reclaim grit, this conversation delivers raw clarity.

🔑 Topics Covered:

  • The warrior mindset vs modern comfort
  • Veteran transition & radical responsibility
  • Rogue American’s origin and ethos
  • Discipline, training, and why aesthetics don’t matter
  • How to create meaning through suffering
  • Masculinity, restraint, and legacy

🎯 For Listeners Who Are:
Men 25–45, military veterans, former athletes, entrepreneurs, leaders, and anyone building discipline, strength, and purpose.

🧠 Key Takeaways:

  • Train for life, not likes — discipline is the backbone.
  • Build brands from values, not vanity — Wes shares how Rogue became a symbol of purpose.
  • Masculinity isn’t rage — it’s presence, strength, and stillness.
  • Your past doesn’t define you — your choices do.

🎧 Available on:
Apple Podcasts | Spotify | YouTube | Amazon Music

🔗 Connect with Wes Whitlock:

🔗 Connect with Judd Lienhard:

This episode is sponsored by 1ST PHORM - Effective supplements that work!

Thank you to our Sponsors!

1st Phorm effective supplements that work! Click to check out my go-to Protein Powder.

LMNT electrolyte powder for Optimal Hydration.

The Judd Lienhard Podcast delivers raw, unfiltered conversations with elite athletes, military leaders, and top coaches, exploring performance, mindset, and resilience. From NFL vets to Special Forces operators, each episode is packed with real-world lessons on training, leadership, and pushing limits.

Enjoyed this conversation? Consider sharing it with a friend. Subscribe, Rate, & Review to help us bring you more epic conversations. ⭐️🎧🔥

  continue reading

17 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play