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1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)

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Manage episode 504473109 series 3559852
Content provided by Kelly Roach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Roach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer.

But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding.

In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business.

You’ll discover:

  • Why passive membership models aren't effective

  • The 3 essential elements of designing a membership for premium clients

  • How to engineer a quick win within 30 days to build trust and move members into your upsell machine

Timestamps
  • 1:17 – The rise of subscription growth and why memberships are exploding

  • 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model

  • 3:44 – Why “downsell” style memberships are failing today

  • 5:08 – Why memberships make sense as a first step for your high-ticket buyer

  • 7:00 – How to design your membership for a 30-day quick win

  • 11:19 – Core differentiators of a highly effective and profitable membership

  • 13:25 – Turning your membership into a million-dollar business (and beyond)

Resources:

  continue reading

1180 episodes

Artwork
iconShare
 
Manage episode 504473109 series 3559852
Content provided by Kelly Roach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Roach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer.

But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding.

In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business.

You’ll discover:

  • Why passive membership models aren't effective

  • The 3 essential elements of designing a membership for premium clients

  • How to engineer a quick win within 30 days to build trust and move members into your upsell machine

Timestamps
  • 1:17 – The rise of subscription growth and why memberships are exploding

  • 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model

  • 3:44 – Why “downsell” style memberships are failing today

  • 5:08 – Why memberships make sense as a first step for your high-ticket buyer

  • 7:00 – How to design your membership for a 30-day quick win

  • 11:19 – Core differentiators of a highly effective and profitable membership

  • 13:25 – Turning your membership into a million-dollar business (and beyond)

Resources:

  continue reading

1180 episodes

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