1108. Turning Your Book into a Scalable Business with Jasmine Womack

The Kelly Roach Show

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

about a year ago 29:57

MP3•Episode home

How effective is writing a book if you don’t turn it into a new revenue stream?

In this episode, Kelly Roach sits down with bestselling author and business coach Jasmine Womack to discuss how entrepreneurs can leverage their expertise, write a book, and turn their message into a scalable movement. If you’re looking to multiply your impact, build authority, and turn your expertise into a thriving business, this episode will give you the direction you need to leverage your book for massive business growth.

What You’ll Learn in This Episode:

How writing a book can position you as an industry authority and open new doors for business growth
Why your book should be more than a lead magnet—it should be the foundation of a scalable ecosystem
The biggest mistakes entrepreneurs make when writing and marketing their books
How to transition from book sales to high-ticket offers and long-term client relationships
The key mindset shifts required to turn your knowledge into a thriving, scalable business

Timestamps:

[03:20] Jasmine’s journey from teacher to seven-figure business owner
[07:45] The biggest misconception about writing a book for your business
[12:30] How to turn your book into a long-term business strategy
[18:15] The marketing strategies that actually move the needle for book sales
[24:40] How to package your expertise into high-ticket coaching and courses
[30:00] Jasmine’s advice for entrepreneurs who want to create a movement, not just a business

Resources:

Follow Jasmine on Instagram: https://www.instagram.com/thejasminewomack/
Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/thejasminewomack/
Check out Jasmine’s work: https://www.jasminewomack.com/
Join the Bigger Than You Audiobook Street Team: https://www.facebook.com/share/g/1LGYVa5Tde/
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

1158 episodes

1108. Turning Your Book into a Scalable Business with Jasmine Womack

The Kelly Roach Show

47,102 subscribers

published about a year ago

MP3•Episode home

How effective is writing a book if you don’t turn it into a new revenue stream?

What You’ll Learn in This Episode:

How writing a book can position you as an industry authority and open new doors for business growth
Why your book should be more than a lead magnet—it should be the foundation of a scalable ecosystem
The biggest mistakes entrepreneurs make when writing and marketing their books
How to transition from book sales to high-ticket offers and long-term client relationships
The key mindset shifts required to turn your knowledge into a thriving, scalable business

Timestamps:

[03:20] Jasmine’s journey from teacher to seven-figure business owner
[07:45] The biggest misconception about writing a book for your business
[12:30] How to turn your book into a long-term business strategy
[18:15] The marketing strategies that actually move the needle for book sales
[24:40] How to package your expertise into high-ticket coaching and courses
[30:00] Jasmine’s advice for entrepreneurs who want to create a movement, not just a business

Resources:

Follow Jasmine on Instagram: https://www.instagram.com/thejasminewomack/
Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/thejasminewomack/
Check out Jasmine’s work: https://www.jasminewomack.com/
Join the Bigger Than You Audiobook Street Team: https://www.facebook.com/share/g/1LGYVa5Tde/
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp

1158 episodes

All episodes

The Kelly Roach Show

1
1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo 52:25

1 day ago52:25

52:25

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship? In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it. You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially. Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint. IN THIS EPISODE, YOU’LL LEARN: Why rich relationships are more valuable than 100 casual connections How Selena leveraged strategic generosity to grow her business (and how you can too) The framework of The Six Circles of Connection and how to assess your current network How to proactively support your inner circle without overextending yourself The key difference between trust and relationship—and why one without the other isn’t enough Why you must become the kind of person who attracts the relationships you desire How to use a Generosity Fund to intentionally invest in meaningful partnerships Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites Why your team is one of your most overlooked rich relationships The true ROI of giving without expectation (and how it leads to exponential returns) TIMESTAMPS: 2:30 – Selena’s quarter-life crisis that led to her passion for elevating others 6:21 – The Six Circles of Connection framework 11:05 – Showing up generously for Circle 1 & Circle 2 16:00 – The concept of “Relationship Math” and small acts with big impact 22:55 – The Currency of Integrity and why giving returns tenfold 26:15 – Building over 400 affiliate and referral partnerships 33:55 – How to set expectations when collaborating or promoting others 37:00 – Why Selena believes rich relationships outperform every other investment 41:00 – Why team members must be seen as part of your inner circle 45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts RESOURCES: Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach Includes: First 4 chapters of Rich Relationships 20+ plug-and-play scripts for referrals, introductions, endorsements, and more Follow Selena on Instagram and LinkedIn Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1125. 5 Smart Ways to Monetize Your Podcast Without Relying on Sponsors For Sales & Business Growth 16:04

4 days ago16:04

16:04

Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively. Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships. Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same. If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen! Key Takeaways: Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers. Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement. Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach. Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience. Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it. Timestamps: 0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either) 2:50 — Strategy 1: How mini-series boost conversion during launches 6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes 8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness 10:04 — Strategy 4: Crafting mini commercials that naturally drive sales 12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI 16:18 — Recap of all five strategies to start implementing now 17:40 — Special Call to Action: Help Kelly grow the show by leaving a review! Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1124. From Burnout to Business Growth Breakthrough: Slowing Down to Speed Up with Nikki Sharp 29:40

8 days ago29:40

29:40

What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down. Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living. Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be. Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution. Key Takeaways The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your mentors or strategies. Masculine vs. feminine energy in business: How women can lead in a way that honors their natural rhythms without burnout or disconnection. The courage to pause: Why Nikki stepped away from Instagram, paused her business, and leaned into the unknown to rediscover joy and alignment. Healing in real time: From public success to private struggle, Nikki opens up about walking through divorce, burnout, and deep inner work—and how it's shaping her next chapter. How to find clarity in chaos: Nikki reveals the one question to ask yourself that shifts you out of “What time is it?” into “What is it time for?” Timestamps 0:31 — Nikki’s journey from accidental entrepreneur to bestselling author and wellness coach 4:27 — When success isn’t enough: how external wins masked internal unrest 8:45 — Self-leadership and knowing your “enough” point 10:38 — The slowdown: embracing feminine energy and being over doing 13:36 — Why your best ideas need space to breathe 16:36 — The #1 thing Nikki sees women struggling with in 2024 21:26 — Rewiring the way we pursue purpose, peace, and productivity 25:16 — Highs, lows, and healing: Nikki’s raw insight into her hardest year yet Resources Follow Nikki on Instagram: https://www.instagram.com/nikkisharp/ Learn more at https://www.nikkisharp.com/ Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/…

The Kelly Roach Show

1
1123. Why You’re Stuck in Business & The 4 Sales Strategies to Reignite Business Growth 13:50

11 days ago13:50

13:50

You are not doing everything to grow your business. In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs. Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them. Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.” The truth? Most of us aren’t. And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough. This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy. In This Episode, You’ll Learn: Why “I’m doing everything” is the most damaging phrase in entrepreneurship How to identify and eliminate the defense mechanisms keeping you stuck The 4 “R” strategies Kelly uses to unlock hidden revenue: Reactivations Referrals Renewals Reviews How to stop hiding behind comfort and start executing at a higher level Why long-term experience doesn’t guarantee results—and what actually does How to simplify your strategy and scale your results by doing less better The mindset shift every 7- and 8-figure leader must embrace in today’s economy Timestamps: 01:22 – Why even high performers are finding this season challenging 01:56 – The truth about “I’m doing everything” 03:15 – Time in business ≠ mastery 04:25 – Kelly calls herself out on missed opportunities 06:03 – Why growth requires ruthless honesty 08:00 – 4 easy-to-miss revenue drivers every business should be using 09:11 – What a “Power Hour” is and who it’s for 10:04 – Why you must stop justifying your hard work and start shifting strategy 11:01 – Eliminate distractions and say no to what’s not working 12:06 – Why subtraction leads to addition in business Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

1
1122. Optimizing Entrepreneurs’ Time with God’s Principles for Business Growth with Lissa Figgins 25:55

15 days ago25:55

25:55

What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth. Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business. You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most. If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for. What You’ll Learn in This Episode: Why the 7 Laws of the Harvest apply to both your faith and your business How to stop managing time and start redeeming it The difference between Chronos time and Kairos time—and how this changes everything How faith and patience play a role in reaping a hundredfold harvest Why alignment, intention, and stewardship matter more than working longer hours The one question to ask every day to get back in sync with God’s timeline for your business and life Timestamps: 1:47 – Why so many high-achievers struggle with time, even when they’re successful 4:10 – What it means to redeem time instead of manage it 7:33 – The 7 Laws of the Harvest and how they apply to business 10:48 – Why sowing in faith is critical to reaping a God-sized return 14:20 – Isaac’s story and the power of obedience in uncertain places 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it 21:08 – How our timelines clash with God’s will and what to do instead 23:47 – A game-changing question to ask every day to redeem your time Resources: Listen to Lissa's podcast: Redeem Her Time Podcast Download the free 7 Laws of the Harvest guide: https://redeemhertime.myflodesk.com/gszmruu2xw Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/ SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

1
1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions 24:49

18 days ago24:49

24:49

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy. From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend. If you want your business to grow in a slower economy, this episode gives you the playbook. Key Takeaways: Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating. The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels. Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust. Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days. Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer. Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously. Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart. Resources: Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

1
1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron 26:48

22 days ago26:48

26:48

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption. If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business. Key Takeaways: Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in. The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum. Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps. Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility. Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction. Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition. Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty. Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort. Timestamps: 02:30 – What Jenni sees in top-performing teams during transition 05:40 – The difference between change and disruption 08:10 – Kelly and Jenni on leading through organizational shifts 11:50 – How to reestablish trust and buy-in when everything changes 14:35 – Jenni breaks down the 4 Dimensions of Leadership 17:20 – Overcommunication as a leadership strategy 20:00 – The importance of rhythm, consistency, and modeling 22:45 – How to anchor culture without clinging to the past 25:30 – Why the CEO sets the emotional tone of the team 28:00 – Coaching through uncertainty while keeping expectations high Resources: Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

1
1119. The Sales Strategies That Tripled Our Launch Conversions in Q1 (Without Spending More on Ads) 19:10

25 days ago19:10

19:10

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and what to do about it How co-working sessions can warm your audience and boost buying behavior The psychological barriers buyers are facing in a trust recession—and how to break them What the Dream 1000 strategy is and how it feeds your launches AND daily sales Why your database is more important than your email list How to lower ad spend without sacrificing top-of-funnel growth Timestamps: 0:30 – Why this episode matters if you want better launches & ROI 0:57 – The myth of “set it and forget it” launching 1:47 – What most people do wrong when launch results drop 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works 4:53 – Does live launch still work in 2025? Here’s the truth 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate 8:35 – The power of momentum: why “getting people into action” is everything 10:21 – What made the co-working sessions a game changer 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000 12:36 – Why your database is your true list of buyers 13:25 – What AI can’t replace: relationship capital 14:30 – How Dream 1000 became a surprise boost to launch performance Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172 Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

1
1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson 22:22

29 days ago22:22

22:22

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss. What You’ll Learn in This Episode: How Jaclyn built and sold Create & Cultivate after five years of community-building Why the best businesses don’t start with monetization—they start with value The three key strategies she used to grow her email list How she secured high-value brand partnerships to fund and scale her events The strategic decisions that made her events go viral and attract top-tier speakers What business owners should focus on today to scale their brand faster Timestamps: [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business [2:00] The early days of Create & Cultivate —a side project that took off [3:19] Why providing value before monetizing was key to success [5:01] How she used events, content, and email marketing to build a loyal audience [6:49] Funding free events through brand partnerships—how she made it work [9:10] The strategy behind viral events and how to create “must-attend” experiences [12:16] How to secure better brand deals and sponsors for your business [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate [18:45] What goes into preparing a company for acquisition—metrics that matter [21:32] The biggest mistakes entrepreneurs make when trying to scale [24:20] Why selling a business isn’t always as glamorous as it seems Resources & Links: Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn] Check out Create & Cultivate: https://www.createcultivate.com/ Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1117. The Art and Science of Business Reinvention for Rapid Business Growth 18:08

5 weeks ago18:08

18:08

Business growth in a 2025 economy requires agility, innovation, and reinvention. And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face. Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience. Kelly shares insights from her Business Reinvention Playbook, a 38-page guide that breaks down the art and science of radical reinvention. Learn how to evolve your brand strategically, bring your audience along for the journey, and ensure your next chapter is even stronger than the last. Key Takeaways: Why Reinvention is Inevitable – The business landscape is shifting faster than ever, and reinvention is no longer a 2-5 year cycle—it’s happening every 6-12 months. The #1 Mistake That Breaks Trust – Why sudden, overnight pivots confuse and alienate your audience—and how to communicate change effectively. The Strategic Approach to Reinvention – How to transition smoothly by creating a through-line between your past expertise and your new direction. The Power of Alignment – Why reinvention must be based on your long-term vision, not short-term opportunity, to create lasting success. Communicating Change to Your Team & Clients – The four key areas (team, business model, offers, and clients) that require strong communication to prevent friction and frustration. Why Your Past Experience Matters – How everything you've done before, from past jobs to previous business models, equips you for your next season. God’s Role in Your Reinvention – How to seek discernment and align your reinvention with your ultimate purpose. Timestamps: 0:29 – The importance of evolving your brand without losing credibility 1:37 – The Business Reinvention Playbook and why it’s needed now more than ever 4:36 – The biggest mistake that destroys trust during a brand pivot 7:17 – How to connect your past to your future so your audience follows your journey 9:47 – Why communication is the cornerstone of a smooth reinvention 12:46 – The importance of aligning reinvention with long-term goals, not just quick wins 15:11 – How visionary leaders navigate reinvention with flexibility and focus 16:51 – The spiritual perspective: trusting God’s guidance in your reinvention journey Resources: Download the Business Reinvention Bundle: https://thekellyroach.com/bundle Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas 32:30

5 weeks ago32:30

32:30

As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family. In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses. Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship. If you're ready to transform your expertise into a profitable business, this episode is packed with insights you can’t afford to miss. Key Takeaways: ✅ The Power of Choice in Business Models – Why you don’t have to limit your revenue potential, even if you’re stepping away from traditional roles. ✅ The 10X Mapping Process – How to plan your next 5–10 years in business and break it down into actionable steps. ✅ Quarterly Strategic Planning – Why planning too far ahead can backfire and how to effectively map out your business growth in 90-day sprints. ✅ Leading with Empathy – The leadership lessons Dr. Erica brought from education that help her build high-performing teams in business. ✅ The Four Priorities of a CEO – Why balancing people, product, process, and profit is key to sustainable success. ✅ The Million-Dollar Mindset – How thinking like a millionaire before you hit 7-figures sets the foundation for success. ✅ B-School for Educators – How Dr. Erica helps educators turn their expertise into profitable businesses, starting with the skills they already have. Timestamps: [03:45] Transitioning from principal to business owner [07:30] The 10X mapping framework for scaling a business [12:15] Breaking down strategic planning: 1-year, 3-year, and 5-year visions [18:50] Why leading with empathy is a non-negotiable in business [23:20] The 4 pillars of business success: People, product, process, profit [27:10] The psychology of a millionaire & how to cultivate it [30:45] B-School for Educators: Turning teaching skills into a 7-figure business [35:00] How to sign up for Dr. Erica’s free 5-day workshop Resources & Links: Join Dr. Erica’s 5-Day 7-Figure Business School – www.7figuredbusinessschool.com (Completely Free!) Connect with Dr. Erica Jordan-Thomas: https://www.instagram.com/e_jordanthomas/ Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1115. Trusting God's Plan: Embracing God’s Redirection in Business Growth and Life 17:03

6 weeks ago17:03

17:03

Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything. But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own. This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing. If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better. Key Takeaways: How to recognize when God is redirecting your path – even through disappointment The danger of waiting too long to make the moves you know you need to make Why fear and overwhelm often hold us back from stepping into God’s plan The importance of creating space for God to work in your life and business How perseverance through painful transitions leads to extraordinary growth Timestamps: [0:43] One of the most heartbreaking experiences of my career [1:49] Wrestling with doubt and asking God for clarity [2:49] A divine intervention: the unexpected email that changed everything [3:40] The bigger mission God is calling me toward [5:24] The cost of waiting – why delay keeps us from our purpose [7:21] How God nudges us before making radical shifts [8:10] Fear vs. faith: what’s really holding you back? [9:42] The most powerful prayer you can pray for alignment [11:24] The moment most people quit – and why you shouldn't [13:29] Creating space to see God’s opportunities [14:24] Walking by faith, not sight – trusting the unseen plan Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/…

The Kelly Roach Show

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1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks 26:16

6 weeks ago26:16

26:16

What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis? Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today. Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales. If you’re looking to build trust with your audience online and multiply your sales – this episode is for you! Key Takeaways: The hidden power of storytelling in leadership and business—and why most people overlook it. How to use personal storytelling to make your brand unforgettable. Why stories influence buying decisions more than product features. A real-world example of how a scientist used storytelling to generate more leads than his entire team combined. Why AI-generated content is making authentic storytelling more valuable than ever. How to become a better storyteller—even if you don’t think you have any good stories to tell. Timestamps: [07:30] Why storytelling is more persuasive than data [12:45] The 5-minute daily habit that will improve your storytelling skills [17:30] A biotech scientist’s storytelling success story [22:00] Why storytelling is becoming a competitive advantage in the AI era [25:00] Where to learn more from Matthew Resources & Links: Get Matthew’s books: Storyworthy and Storyell https://matthewdicks.com/Books/storyworthy/ Join Matthew’s free storytelling academy: https://www.storyworthymd.com/ Follow Matthew on Instagram: https://www.instagram.com/matthewdicks/?hl=en Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1113. How a Trust-Building Offer Can Skyrocket Your Sales and Multiply Business Growth 16:00

7 weeks ago16:00

16:00

What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer? That’s exactly what a trust-building offer can do for your business. In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market. Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships. This approach not only boosts daily sales but also accelerates high-ticket conversions by keeping people engaged in your ecosystem. Key Takeaways: What a Trust-Building Offer Is – And how it differs from a traditional low-ticket offer. The Key to Customer Retention & Lifetime Value – How to create an offer that serves as both an entry point and an ongoing engagement tool. Why Most Low-Ticket Strategies Fail – The biggest mistake entrepreneurs make and how to avoid it. How to Use a Trust-Building Offer for Daily Sales & Stronger Launches – The secret to turning one-time buyers into lifetime customers. Practical Steps to Implement This Strategy in Your Business – The exact steps you can take today to create and sell your trust-building offer. Timestamps: [03:45] The problem with traditional low-ticket offers (and how to fix it) [08:10] What makes a trust-building offer different? [12:30] How a trust-building offer fits into your business ecosystem [18:20] The power of a paid audience and internal launches [22:45] Why this strategy leads to faster high-ticket sales [26:10] The best formats for trust-building offers [30:40] How to start implementing this in your business today Resources & Links: Join the Virtual Business School – Get access to the exact strategy and templates to create your trust-building offe for only $539/year (normally $639) or $49/month (normally $59): https://go.virtualbusinessschool.com/joinvbs?am_id=kelly6120 Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388 SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.…

The Kelly Roach Show

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1112. The Power of Smart Investing: How to Build Wealth with Strategy and Purpose with Lynn Kitchen 38:43

7 weeks ago38:43