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#077 | Creative Clarity When Editing
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This week, we’re talking about the chaos of post-production! The part of the process where creativity can either flow or freeze. Whether you’re editing photos or video, one of the hardest challenges is choosing a direction when there are so many possible versions of the same piece.
We explore how to stay clear-headed during the edit, why culling is more emotional than technical, and how Matt helps his mentees level up by editing their work to show what could be improved. Matt also shares how he uses the music of the artist he’s photographing as a guide to shape the energy, tone, and final look of the images.
We wrap with a conversation around developing your creative style, and how it doesn’t arrive all at once, but emerges gradually as you keep making, shaping, and editing your work.
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