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How Meta’s Ad System Just Got Personal
Manage episode 489049519 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Did you like this episode? Dislike it?
🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.
📌 Key Takeaways
- Meta is moving from audience cohorts to individualized ad delivery.
- The “Andromeda” system uses advanced signals for better targeting.
- This shift could impact how small law firms market to potential clients.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Chapters
1. Meta's Ad Distribution System Explained (00:00:00)
2. Traditional Meta Ad Targeting Approach (00:00:48)
3. Introducing Andromeda's Personalized Delivery (00:01:40)
4. Episode Preview Wrap-up (00:02:25)
903 episodes
Share
Manage episode 489049519 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Did you like this episode? Dislike it?
🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.
📌 Key Takeaways
- Meta is moving from audience cohorts to individualized ad delivery.
- The “Andromeda” system uses advanced signals for better targeting.
- This shift could impact how small law firms market to potential clients.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Chapters
1. Meta's Ad Distribution System Explained (00:00:00)
2. Traditional Meta Ad Targeting Approach (00:00:48)
3. Introducing Andromeda's Personalized Delivery (00:01:40)
4. Episode Preview Wrap-up (00:02:25)
903 episodes
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Similar to The Law Firm Marketing Minute
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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…
continue reading
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continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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