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How to Build Your Timeless Content Library
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Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority.
📌 Key Takeaways
- Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.
- The risk of publishing information, especially about the law, that can change and become inaccurate over time.
- How to build a lasting library of content by focusing on evergreen topics that never have to be taken down.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
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Manage episode 488500365 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Did you like this episode? Dislike it?
📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority.
📌 Key Takeaways
- Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.
- The risk of publishing information, especially about the law, that can change and become inaccurate over time.
- How to build a lasting library of content by focusing on evergreen topics that never have to be taken down.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
903 episodes
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Similar to The Law Firm Marketing Minute
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continue reading
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