Tailoring Your LinkedIn Playbook to Actually Drive Results with Ken Yarmosh

The Linkedin Famous Podcast

Ken Yarmosh is no stranger to success. He was a partner 9-figure agency, worked with Fortune 500 companies, and authored a O'Reilly published book on app development. But when he transitioned from agency owner to solopreneur, he had to start from scratch on LinkedIn. In this episode, Ken shares how he built a lead-generation machine, developed systems to scale, and refined his content strategy to drive real business results.

What You’ll Learn in This Episode

• Why even successful executives start from zero on LinkedIn
• How Ken found content-market fit by doing the reps
• The systems he built for ideation, planning, and lead generation
• How he uses Notion to track, refine, and optimize content
• The importance of balancing awareness vs. selling content
• Why channel diversification is key to sustainable growth
• How to tailor your LinkedIn strategy based on your current phase
• The biggest mistakes people make chasing vanity metrics

Memorable Quotes

1. "You’ve got to put in the reps to find your voice."
2. "Whether it’s for family, business, or branding, systems let you scale without sacrificing quality."
3. "I use Notion to make sure I’m publishing what matters, not just what’s scheduled."
4. "Your big wins happen when you create trust and solve problems—not when you chase likes."
5. "Diversify or risk losing traction when algorithms change."

Tactical Takeaways You Can Apply Today

• Post consistently to test and refine what resonates with your audience
• Develop repeatable systems for content creation, lead capture, and outreach
• Use Notion to track content performance and adjust strategy accordingly
• Balance awareness-building posts with conversion-driven content
• Don’t rely solely on LinkedIn—build an ecosystem with email, communities, and other channels
• If you’re new on LinkedIn, leverage DMs and outreach before focusing on content
• Don’t fall for vanity metrics—focus on engagement, trust, and business outcomes

People, Tools, and Resources Mentioned

• Notion for content planning and tracking
• LinkedIn outreach strategies for building relationships
• Ken’s Remote Solopreneur community for solo consultants
• Ken’s Growth Blueprint: trs.club/blueprint

Follow Ken Yarmosh

• LinkedIn:https://www.linkedin.com/in/kenyarmosh
• Website:https://remotesolopreneur.com

Stay Connected:
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
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