Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler

The Linkedin Famous Podcast

In the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.

What You’ll Learn in This Episode

1. The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
2. Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
3. The untapped potential of LinkedIn as a testing ground for content ideas.
4. LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
5. Creating a book from LinkedIn posts.
6. Building a LinkedIn content strategy that aligns with business goals and personal values.

Memorable Quotes

1. “If you help just one person with your content, it’s worth it.”
2. “LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
3. “Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
4. “You need leadership buy-in for a successful LinkedIn employee takeover.”
5. “Being creative and vulnerable makes you relatable, and that’s how you build trust.”

Tactical Takeaways You Can Apply Today

• Test content ideas on LinkedIn to refine what resonates with your audience.
• Use data to track engagement on LinkedIn posts and double down on winning themes.
• Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
• Foster authenticity by encouraging team members to share personal and professional stories.
• Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).

People, Tools, and Resources Mentioned

• Sales Hacker
• Outreach
• Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
• Operator
• Gaetano DiNardi

Follow Max Altschuler

• LinkedIn: https://www.linkedin.com/in/maxaltschuler
• Website: GTM Fund

Stay Connected:

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
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