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Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'

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Manage episode 469470458 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increasing revenue from online consumers of news and information, and one New Zealand publisher is seeing remarkable success by scaling back ads, vastly improving the user experience and banning opinion columns. Corey & Gordon examine the issue and talk to Todd Scott, owner of New Zealand's National Business Review and developer of an innovative subscription platform called New Media Solution.

Stay in the loop with all things Borrell when you join our Research Alert Lists.

As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.

  continue reading

145 episodes

Artwork
iconShare
 
Manage episode 469470458 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increasing revenue from online consumers of news and information, and one New Zealand publisher is seeing remarkable success by scaling back ads, vastly improving the user experience and banning opinion columns. Corey & Gordon examine the issue and talk to Todd Scott, owner of New Zealand's National Business Review and developer of an innovative subscription platform called New Media Solution.

Stay in the loop with all things Borrell when you join our Research Alert Lists.

As always, thank you for listening. If you like the episode, leave us a review!

Want to join the conversation? Share your comments at borrellassociates.com/podcast.

  continue reading

145 episodes

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