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Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
Manage episode 467154166 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps dredge up the facts. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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145 episodes
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Manage episode 467154166 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps dredge up the facts. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
…
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Similar to The Local Marketing Trends Podcast
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