How Tech Startups Can Leverage Effective Marketing Strategies, with Darren Cairns

The Lucent Perspective

Darren is an accomplished CMO that has worked with Fintech and Gaming. Companies he has worked with include Yahoo, Sony Playstation, 4Finance, and most recently LendingCrowd. He has worked with both B2B and B2C sectors and has helped drive record growth for those businesses.

We discuss:

• How do you get the best out of your marketing team for startups and scale-ups?
• The key lessons he learned from high-growth tech businesses
• Moving from B2B to B2C

Episode Outline and Highlights

• [01:48] Darren walks us through his marketing career.
• [04:27] Biggest marketing similarities across different industries that Darren has worked on.
• [07:46] Increasing revenue for 4Finance through marketing.
• [13:02] Top tips in building and managing globally present teams.
• [15:07] Key learnings from B2B to B2C marketing segments.
• [19:55] Dealing with the unique marketing challenges of startups and scale-ups.
• [23:00] Culture and values play a big role in your employer branding.
• [26:00] Should marketing recruitment seat with the talent acquisition or marketing department?
• [33:00] Darren shares insights on what startup CEOs should look at in terms of Marketing KPIs
• [36:00] Top three things indicating you are getting value from marketing.
• [38:11] Getting the best out of CEO and CMO working relationships.

Rebecca Hastings, Founder and Director at The Lucent Group
Connect on LinkedIn: https://www.linkedin.com/in/hastingsrebecca/

Would you like to be a guest? Book a time to speak with Rebecca: https://calendly.com/rebeccahastings/discovery-call
The Lucent Group Ltd website - https://www.thelucentgroup.co.uk/
The Lucent Perspective website - https://thelucentperspective.com/
Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.

Chapters

1. How Tech Startups Can Leverage Effective Marketing Strategies, with Darren Cairns (00:00:00)

2. Darren walks us through his marketing career. (00:01:48)

3. Biggest marketing similarities across different industries that Darren has worked on. (00:04:27)

4. Increasing revenue for 4Finance through marketing. (00:07:46)

5. Top tips in building and managing globally present teams. (00:13:02)

6. Key learnings from B2B to B2C marketing segments. (00:15:07)

7. Dealing with the unique marketing challenges of startups and scale-ups. (00:19:55)

8. Culture and values play a big role in your employer branding. (00:23:00)

9. Should marketing recruitment seat with the talent acquisition or marketing department? (00:26:00)

10. Darren shares insights on what startup CEOs should look at in terms of Marketing KPIs (00:33:00)

11. Top three things indicating you are getting value from marketing. (00:36:00)

12. Getting the best out of CEO and CMO working relationships. (00:38:11)