How to Develop Your Sales Team to Maximize Revenue, with Yekemi Otaru

The Lucent Perspective

Regardless of your industry, having a talented and motivated sales force can greatly impact the overall success and growth of a company. A good sales team is vital for revenue generation, customer acquisition and retention, market insights, and competitive advantage.

In this episode, I am delighted to have Dr.Yekemi Otaru, an award-winning entrepreneur and co-founder at Doqaru. Yekemi is a published B2B social media author who inspires her audience to achieve great things through her significant online presence.

Yekemi and I discussed key topics on how sales leaders adapt to digital competencies, critical things to consider when hiring and onboarding salespeople for your team, and how to set your sales team up for success. Doqaru recently published an insightful report on sales skills in the UK SMEs market, which you can download for free on the Doqaru website.

If you are in the process of building your sales team, Yekemi’s insights are essential listening.

Episode Outline and Highlights

• [01:11] The Sales Skills Report for UK SMEs - Yekemi discusses the recent report
  they released.
• [03:45] Why do sales leaders need to adapt to digital skills and competencies?
• [05:51] What is it about sales skills that Yekemi finds fascinating?
• [11:01] Key things uncovered: walkthrough on findings on their recent report.
• [16:06] What you need to know when onboarding and training sales professionals.
• [23:35] Top tips on investing for the development of your sales team.
• [25:42] Overcoming the challenge of invalidating opportunities.
• [31:48] How sales management is different from sales, and what is expected from a sales manager.
• [32:55] Yekemi shares her thoughts on standing out on LinkedIn.
• [36:47] The top three things sales leaders need to look out for to maximize their revenue.

Rebecca Hastings, Founder and Director at The Lucent Group
Connect on LinkedIn: https://www.linkedin.com/in/hastingsrebecca/

Would you like to be a guest? Book a time to speak with Rebecca: https://calendly.com/rebeccahastings/discovery-call
The Lucent Group Ltd website - https://www.thelucentgroup.co.uk/
The Lucent Perspective website - https://thelucentperspective.com/
Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.

Chapters

1. How to Develop Your Sales Team to Maximize Revenue, with Yekemi Otaru (00:00:00)

2. The Sales Skills Report for UK SMEs - Yekemi discusses the recent report (00:01:11)

3. Why do sales leaders need to adapt to digital skills and competencies? (00:03:45)

4. What is it about sales skills that Yekemi finds fascinating? (00:05:51)

5. Key things uncovered: walkthrough on findings on their recent report. (00:11:01)

6. What you need to know when onboarding and training sales professionals. (00:16:06)

7. Top tips on investing for the development of your sales team. (00:23:35)

8. Overcoming the challenge of invalidating opportunities. (00:25:42)

9. How sales management is different from sales, and what is expected from a sales manager. (00:31:48)

10. Yekemi shares her thoughts on standing out on LinkedIn. (00:32:55)

11. The top three things sales leaders need to look out for to maximize their revenue. (00:36:47)