How To Avoid BitRot – Keep Your Website Fast, Secure, and Profitable

The Marketer's Blueprint Podcast

🔴 Your website is breaking down—and you might not even know it.

Most business owners assume their website is a permanent asset, but in reality, BitRot is silently degrading its performance, breaking key features, and making it vulnerable to hackers.

If left unchecked, this invisible threat can cost you thousands in lost business—without you realizing it.

In this episode of The Marketer’s Blueprint Podcast, hosts Nathan Gibson and Gabe Arnold dive deep into BitRot—the hidden digital decay affecting websites, apps, and software.

They reveal why websites require ongoing maintenance and practical steps you can take to prevent slowdowns, glitches, and costly breakdowns.

What You’ll Learn in This Episode:
✅ What BitRot is and how it slowly degrades your website’s performance
✅ How outdated technology causes broken images, missing text, and site crashes
✅ The hidden costs of ignoring website maintenance
✅ Why your website should be treated like a digital employee that needs ongoing investment
✅ Proactive steps to keep your site running smoothly and securely

💻 Is Your Website Slowing Down, Glitching, or Breaking?

We can help. Let’s chat and make sure your site is running at full speed.

📌Chat With Nathan: https://businessmarketingengine.com/contact-us/

🔔 Let’s Keep in touch!
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Chapters

1. Introduction to Bitrot and Its Implications (00:00:00)

2. Understanding the Impact of Bitrot on Digital Assets (00:06:20)

3. Preventing Bitrot: Strategies for Maintenance (00:12:00)

4. Success Stories: Marketing Wins and Client Growth (00:16:16)