How to Avoid Wasting Your Budget on Google Ads

The Marketer's Blueprint Podcast

💰 Are you throwing money at Google Ads without seeing results? You’re not alone.

Too many businesses waste their ad budgets on ineffective campaigns, unclear targeting, and poor keyword strategies—leading to disappointing conversions and lost revenue.

In this episode of The Marketer’s Blueprint Podcast, hosts Nathan Gibson and Gabe Arnold break down essential Google Ads strategies that will help you maximize your ROI and avoid costly mistakes.

What You’ll Learn in This Episode:

✅ How to find the right keywords for your industry and niche

✅ The biggest budget-wasting mistakes businesses make with Google Ads

✅ How to use audience-first strategies to improve ad performance

✅ The importance of tracking key metrics (CTR, CPA, conversion rates)

✅ What are the benefits of ppc advertising for small businesses?

✅ Why ongoing optimization is the secret to long-term ad success

🔎 Struggling to get results with Google Ads? Let’s chat and make sure your campaigns are set up for maximum performance!

📌Chat With Nathan: https://businessmarketingengine.com/contact-us/

🔔 Let’s Keep in touch!

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👉 LinkedIn: @BusinessMarketingEngine

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Chapters

1. Introduction and Marketing Minute (00:00:00)

2. Understanding Keywords for Google Ads (00:03:32)

3. The Importance of Teamwork and Communication (00:10:04)

4. Adopting an Audience-First Strategy (00:15:03)

5. Ongoing Optimization for Google Ads (00:18:15)

6. Client Success Story: Olivino Life (00:20:25)