How to Write Copy That ACTUALLY Drives Sales in 2025

The Marketer's Blueprint Podcast

"Why isn’t anyone reading my ads?”
“Why are my emails getting ignored?”
“Why do my social media posts get no engagement?”

The truth is—your copy could be the problem.

If your content isn’t getting clicks, your emails aren’t converting, or your ads are being completely ignored, you’re in the right place.

In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold expose why most copy fails and how to make yours impossible to ignore.

💡 Plus, we share a real success story about how we helped Pulse PEMF transform their social media messaging and nearly double their lead generation

What You’ll Learn in This Episode:

✅ Why ambiguity is the enemy of conversions

✅ The #1 mistake businesses make in their copy (and how to fix it)

✅ How to emotionally engage your audience from the first sentence

✅ The difference between features vs. benefits (and why it matters)

✅ Real examples of high-converting copywriting strategies

🔎 Need expert help with your copy? Let’s chat and craft messaging that actually drives results!

📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/

🔔 Let’s Keep in touch!

👉 Facebook: @BusinessMarketingEngine
👉 Instagram: @businessmarketingengine
👉 LinkedIn: @BusinessMarketingEngine

Help support the show by visiting: https://businessmarketingengine.com/

Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/

Follow our Instagram: https://www.instagram.com/businessmarketingengine/

Chapters

1. Introduction and Marketing Wins (00:00:00)

2. The Importance of Clear Copy (00:03:03)

3. Avoiding Ambiguity in Messaging (00:06:07)

4. Pillars of Writing Clear Copy (00:09:17)

5. The Value Proposition (00:12:04)

6. Focusing on Benefits Over Features (00:15:13)

7. Client Success Story and Social Media Transformation (00:18:00)