#233 Designing Sales Pages that Convert with Samantha Burmeister

The Marketing Freelancer: Unicorns Unite

Funnel Series #9

"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.

My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.

Listen to learn more about:

• How to avoid common mistakes like overusing pain points and "introducing" in sales page copy
• Why the "8 and 80 rule" is essential for writing compelling sales copy
• How to know when to hire a professional copywriter for your business and the ROI of doing so
• The shift from pain-point marketing to transformation-focused marketing and how it impacts your audience
• The role of data analysis in understanding and improving your sales page conversion rates

Tune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!

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Links Mentioned in the Show:

• Sign up for Samantha’s Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate link
• My list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.
• Check out my blog: 5 Things I Wish I Knew About Copywriting Services
• Listen to the Copywriting Series Playlist here
• Episode about legal compliance with testimonials with Lawyer Autumn Witt Boyd

Connect with Samantha:

• Instagram: @nomad.copy
• Facebook: Samantha Burmeister
• Website: http://www.nomadcopyagency.com/
• Freebie: Flash Sale Email Guide Write a flash sale in an hour or less! Boost your income and get your name (and work!) in front of more people.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services