#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton

The Marketing Freelancer: Unicorns Unite

Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start?

If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton.

Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and polished digital products. With over 35,000 students enrolled in her Udemy courses, she’s built a thriving education business rooted in smart strategy, storytelling, and connection. (And she’s also a proud member of our Digital Marketer’s Workgroup!)

We’re peeling back the curtain on how to sell courses on Udemy even if you’re still doing client work and have zero desire to build a full-blown course empire. Whether you want to add a revenue stream, build credibility, or just dip your toes into passive income, this convo will definitely get your wheels turning (it totally did for me!).

Listen to learn more about:

• How to sell courses on Udemy without building a massive tech stack or hiring a team
• Why Udemy can be a perfect visibility tool for freelance marketers and service providers
• Smart pricing and promotion strategies for a high-volume, low-ticket course model
• The differences between Udemy and Skillshare (and which is better for YOU)
• How to use Udemy as a launchpad for speaking gigs, client leads, and collab projects

If you’ve ever said, “I could teach this,” but didn’t know where to start, this is the episode that shows you how. Get ready to rethink your skills, your income streams, and your visibility game.

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Links Mentioned in the Show:

• Check out Elizabeth’s courses on Udemy here
• Ready to turn your expertise into income? Get on a free call with her to find out if becoming a Udemy instructor is the right next step for you. Book here.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Elizabeth:

• LinkedIn: https://www.linkedin.com/in/elizabethhambleton/
• Website: https://www.elizabethhambleton.com/
• Instagram: @bonjour.branding

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

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