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325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy
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In this episode:
Learn how we doubled qualified sales leads with just a 15% increase in budget!
This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.
KEY TAKEAWAYS:
- Doubled sales qualified leads with only 15% budget increase
- Reduced cost per lead from $420 to $225
- Success through buyer psychology, not content creation
- Bottom-up funnel optimization strategy
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