326: Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-8 Figure Businesses

The MindShift Podcast with Darrell Evans

We love feedback. Send us a text message.

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at ted.com/join Hosted on Acast. See acast.com/privacy for more information.…

about a year ago 14:02

MP3•Episode home

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you tired of posting 3x daily with zero leads?
A 7-figure CEO recently told me they were burning money on social media with no results.
I showed them why social media lead generation is actually on easy mode - when you understand the Content-Ads-Convert framework.
In this episode, I break down our proven system that's generated over $300M in revenue.
KEY TAKEAWAYS:

Why traditional social posting advice is hurting your lead gen
The 3-step Content-Ads-Convert framework
How to meet prospects where they are
Why less content can generate more leads
Our proven interview process for content creation

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

346 episodes

#Entrepreneur #Business #Mindset #Business Growth #Marketing #Personal Development #Business Growth Strategist #Darrell Evans #Fractional CMO for Scaling Brands #Mindshift #Mindfulness #Self-Improvement

326: Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-8 Figure Businesses

The MindShift Podcast with Darrell Evans

published about a year ago

MP3•Episode home

Why traditional social posting advice is hurting your lead gen
The 3-step Content-Ads-Convert framework
How to meet prospects where they are
Why less content can generate more leads
Our proven interview process for content creation

We love feedback. Send us a text message.

346 episodes

All episodes

The MindShift Podcast with Darrell Evans

1
344: Fix These 5 Things In Your Digital Marketing If Business Growth Has Stalled 10:20

1 day ago10:20

10:20

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . I’ve seen stall growth for established businesses, especially those already investing heavily in marketing. After working with hundreds of companies through our growth diagnostics, these patterns show up again and again: fragmented teams, data gaps, leads left cold, and marketing that looks good but doesn’t convert. I walk through real scenarios where fixing just one of these issues created massive momentum. So if your strategy seems solid but your ROI says otherwise, this episode might reveal exactly what’s holding you back. No fluff, just battle-tested insights from inside the agency trenches. We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
343: From Local SEO Company to Strategic Growth Partner (The Story) 17:39

8 days ago17:39

17:39

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. After building a business that's helped generate over $300M for our clients, I realized our name was holding us back from the kind of impact we’re built to make today. I get personal about the deeper meaning behind 'MindShift' and share how AI fundamentally changed our client approach and revenue model. If you're running an established business and feeling like your brand might be holding you back, this episode reveals the exact framework we used to evolve without losing our core identity. Plus, I address the tough questions everyone's been asking about the transition. We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
342: Email Marketing Mistakes That Cost You Sales And How To Avoid Them 11:46

15 days ago11:46

11:46

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I reveal the 5 critical email marketing mistakes that are silently killing conversions for most businesses - even those who think they're doing everything right. After helping 400-500 clients generate over $300M in revenue, I've identified patterns that most marketers miss completely. I share how one client conditioned their massive email list to never buy anything through a simple oversight. If you're wondering why your emails aren't converting despite decent open rates, this episode exposes exactly why. You're definitely making at least one of these mistakes - and the psychology behind mistake #5 will change how you write every offer from now on. We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
341: 7 Digital Marketing Mistakes That Are Slowing Your Business Growth in 2025 15:05

22 days ago15:05

15:05

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You’ve been investing in marketing: website, ads, social media, but the leads still aren’t coming in like they should. Something’s off, and deep down, you know it. In this episode, Darrell Evans pulls back the curtain on the most common mistakes smart business owners are still making in 2025. These aren’t surface-level tips; they’re hard truths and proven shifts from someone who’s helped generate over $300M in client revenue. If you’ve hit a plateau or feel like your growth has stalled, this might be the reset you didn’t know you needed. The fix isn’t more tactics, it’s a smarter strategy. We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
340: How to Build an Omnichannel Marketing Strategy for the Modern Buyer 10:00

29 days ago10:00

10:00

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off. In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today. If you’re tired of spinning your wheels, wasting money, or relying on tactics that used to work but don’t anymore, this will shift your thinking. It’s not about doing more. It’s about doing it right. We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
339: How Retargeting and Reactivation Unlock Your Marketing ROI 11:59

5 weeks ago11:59

11:59

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. Stop leaving money on the table. KEY TAKEAWAYS: 1. Only 2-4% of people who engage with your brand are ready to buy TODAY 2. Most businesses give up on leads after 30-90 days 3. 55% of prospects will solve their problem within 3-18 months 4. Database reactivation campaigns can unlock thousands of "dead leads" 5. Top of mind remarketing requires only 5% of your total ad spend We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
338: How To Convert More Website Traffic To Leads With This One Simple Tactic 13:19

6 weeks ago13:19

13:19

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital marketing strategy. Discover the hidden opportunity in your EXISTING traffic that could increase your conversions by 1-3% without spending an extra dollar on advertising. We’ll show you exactly how we implement this game-changing approach in the first 90 days with our clients. KEY TAKEAWAYS: Traffic metrics alone don't generate revenue - conversion optimization does Most visitors who leave your site will never return, regardless of your reputation Exit intent strategies should be content-specific, not generic across your whole site Visitors in different stages need different engagement options beyond "Get a Quote" Even a small 1-3% increase in conversion rate can significantly impact your revenue We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
337: What’s the Best Way to Position My Marketing for Buyers at Different Stages? 12:08

7 weeks ago12:08

12:08

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake. In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately. After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days. KEY TAKEAWAYS: Today's buyers journey through the sales funnel without needing you - position your marketing accordingly Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight) Create content addressing every question and objection your sales team hears to generate more qualified leads We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
336: How Local Businesses Can Use $1/Day Meta Ads to Get More Customers 13:28

8 weeks ago13:28

13:28

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are your customers walking right past your business without even knowing you exist? In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business! KEY TAKEAWAYS: Being physically visible doesn't mean customers know you exist - even if you're located in a busy area Create 6-10 short videos answering your prospects' most frequently asked questions Use Meta's engagement campaigns optimized for 15-second video views (through plays) Start with just $1 per day per video to build local awareness Focus on building attention and time before expecting money (the ATM Framework) This strategy works for virtually any local business (restaurants, gyms, service providers, etc.) We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
335: From 0 to 100 Leads: 7-Steps for More Qualified Leads with Less Effort 16:30

9 weeks ago16:30

16:30

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . If you're a solo entrepreneur or small marketing team struggling to generate quality leads without big budgets or resources, this episode is your GAME CHANGER. Darrell Evans is sharing his battle-tested Lean Growth Method that we've used to generate over 9 figures in revenue for our clients since 2011. Stop overwhelming yourself with complex marketing strategies and discover how SIMPLIFYING your approach can actually accelerate your results. CHALLENGE: Can you implement just ONE of these steps this week? KEY TAKEAWAYS: The Lean Growth Method works for both startups AND established 7-8 figure businesses When you narrow your focus, you actually speak more directly to your ideal customers You don't need big marketing budgets when you follow this focused framework We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
334: The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!) 16:14

10 weeks ago16:14

16:14

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Is Meta secretly hijacking your Facebook ad campaigns? In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way. KEY TAKEAWAYS: Meta wants you to use default settings that benefit THEM, not YOUR business When starting new campaigns without historical data, maintain manual control Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad Check existing campaigns for these settings that may be hurting performance Once you have significant conversion data, some automation becomes beneficial We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
333: More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads 14:50

11 weeks ago14:50

14:50

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Tired of pouring money into LinkedIn ads with minimal returns? In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH! KEY TAKEAWAYS: Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn Your ad creative and copy do the targeting when platform targeting options are limited Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results Understanding your customer's problem is more important than targeting by job title or location We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
332: The One AI Hack That Solves Every Marketer’s Biggest Problem 17:45

12 weeks ago17:45

17:45

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms? In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marketing campaign. Learn the exact step-by-step process we use in our agency to help overwhelmed marketers get leverage without sacrificing their authentic voice. KEY TAKEAWAYS: One 11-minute video can provide all the raw material needed for a complete marketing campaign Claude AI is particularly effective at analyzing your voice and maintaining your authentic tone Upload your buyer persona details and brand voice guides before starting any content creation Most visitors only see the top third of your pages, so prioritize headlines and opening lines Work through campaign elements one by one instead of asking AI to do everything at once Even if you don't want to be on camera, you can create valuable video content by answering common customer questions We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
331: Marketers, Stop Tracking Useless Data! Do THIS Instead 14:18

13 weeks ago14:18

14:18

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions? Learn how to cut through the noise and focus on metrics that truly impact your bottom line. KEY TAKEAWAYS: Stop focusing on vanity metrics - measure what matters to revenue Use the bottom-up framework to identify critical conversion points A small percentage difference (0.4%) can mean a 25% performance gap Page speed and technical issues can silently kill your conversion rates Beautiful design isn't always better for conversions We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
330: Social Media Lead Generation Made Easy (5-Step Framework) 16:12

14 weeks ago16:12