The Launch Mistakes That Cost You Sales and How to Avoid Them

The More Profitable Podcast with Stacey Harris

It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.

I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere.

In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention.

1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine

3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business

5:37 — Why you have to understand why for you and your business now is the right time

8:50 — The red flag to watch for when someone else is assigning you a podcast

11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first

13:26 — The two bad things that happen when you only give and never make the ask

17:50 — Why you can't be so focused on value that you forget to make an ask

19:22 — Mistake #3 Forgetting to market your episodes after launch

21:14 — How to build episode marketing into your process from day one

22:03 — Why it's harder to market your sixth episode than your first

25:12 — How the Podcast Launch Accelerator helps you avoid these mistakes

Mentioned in The Launch Mistakes That Cost You Sales — and How to Avoid Them

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Chapters

1. The Launch Mistakes That Cost You Sales and How to Avoid Them (00:00:00)

2. The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine (00:01:00)

3. Mistake #1 Not understanding the clear purpose your podcast serves in your business (00:03:37)

4. Why you have to understand why for you and your business now is the right time (00:05:37)

5. The red flag to watch for when someone else is assigning you a podcast (00:08:50)

6. Mistake #2 You start with the wrong content and the belief that you need to prove yourself first (00:11:52)

7. The two bad things that happen when you only give and never make the ask (00:13:26)

8. Why you can't be so focused on value that you forget to make an ask (00:17:50)

9. Mistake #3 Forgetting to market your episodes after launch (00:19:22)

10. How to build episode marketing into your process from day one (00:21:14)

11. Why it's harder to market your sixth episode than your first (00:22:03)

12. How the Podcast Launch Accelerator helps you avoid these mistakes (00:25:12)