Let’s Fix Your Podcast’s Call to Action Problem

The More Profitable Podcast with Stacey Harris

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.

It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.

Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.

In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.

0:00 – Why this episode is the tactical follow-up to last week
2:00 – The CTA audit homework you should do today
4:20 – The one thing most podcasters skip (even me sometimes)
6:30 – What turns your podcast into drive-time radio
11:20 – The structure I use for CTAs in every episode
13:00 – Why the first CTA is never the biggest ask
15:20 – How your listener’s journey shapes your CTA strategy
18:20 – Why I don’t use pre-recorded midrolls
20:15 – How planting seeds early makes your offer land better
23:00 – What CTAs do for people who aren’t ready to buy yet
27:40 – Why “only offering value” is killing your results

Mentioned In Let’s Fix Your Podcast’s Call to Action Problem

Get your questions answered on a future episode by submitting it here.

Chat with Stacey about working with Uncommonly More

Learn more about Podcast Strategy Intensives

Rate and Review the podcast

Send us a text

If you’ve been thinking about joining Summer Camp — it’s officially last call.

The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.

If you want your podcast to support your biggest sales season, this is the time to make it happen.

Reserve your bunk for camp at uncommonlymore.com/summercamp.

Support the show

Chapters

1. Why this episode is the tactical follow-up to last week (00:00:00)

2. The CTA audit homework you should do today (00:02:48)

3. The one thing most podcasters skip (even me sometimes) (00:05:08)

4. What turns your podcast into drive-time radio (00:07:18)

5. The structure I use for CTAs in every episode (00:12:08)

6. Why the first CTA is never the biggest ask (00:13:48)

7. How your listener’s journey shapes your CTA strategy (00:16:08)

8. Why I don’t use pre-recorded midrolls (00:19:08)

9. How planting seeds early makes your offer land better (00:21:03)

10. What CTAs do for people who aren’t ready to buy yet (00:23:48)

11. Why “only offering value” is killing your results (00:28:28)