#69 Oliver Brocato — This College Sophmore Is Selling $400k+ In Sex Chocolate

The Next Generation

For the past series of episodes, we had amazing people with small businesses, real estate, software, and other forms of entrepreneurship. We're excited to bring you Oliver Brocato, a 20-year-old Sophomore at the University of Michigan who’s building a million-dollar sex chocolate business.

Usually, people start off selling t-shirts or trying to build websites. Thus, Oliver's entrepreneurial venture didn’t start with sex chocolate. In this episode, we unpacked his business ventures and how Oliver come up to build a sex chocolate business. Challenges, pros, and cons of running food-based products and how they market them online in spite of community guidelines experiences, and other problems. We also discussed ways and funnels to win the marketing campaign.

Quotes from this episode:

• "Not being able to run PPC, we thought it was gonna be like, pretty brutal, but it actually ended up being like a blessing in disguise. The reason why it's because it made us focus on the fundamentals and made us focus on organic.” (22:06)
• “So I love working with micro-influencers, like Tiktoker with 200,000 followers to 600,000 followers. For me, that's kind of the sweet spot where I think you're able to extract the most value from a brand perspective.” (39:45)
• “Instead of selling like 50 chocolates in a box, we sold three, this creates like scarcity and value, we sell it, we put in a super sexy and luxurious box,” (18:11)

Don't Miss:

• Business venture before Sex Chocolate (00:50)
• How Sex Scholate Business Ideas Come up (16:44)
• Shitty PArt of Business (20:13)
• How Mobile-Only Website work for Oliver’s business? (29:19)
• Funnel of getting the right Influencer (45:55)

Connect with Oliver:

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