Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures

The No Normal Show by BPD

#News Talk #Business #News #Marketing #BPD #Fitness #Medicine

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 18:30

MP3•Episode home

It's another busy week in healthcare marketing. Meta announced Movie Gen, Google launched AI Overview ads, and Walgreens closed more stores. In this Newsflash x No Normal, we analyze the news and its impact on AI, advertising, and retail health.

261 episodes

Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures

The No Normal Show by BPD

published about a year ago

MP3•Episode home

261 episodes

#News Talk #Business #News #Marketing #BPD #Fitness #Medicine

All episodes

1
Can Healthcare Take on Hollywood Too? 34:18

19 hours ago34:18

34:18

Healthcare might be serious business—but who says it has to be boring? In this episode of The No Normal Show , Desirée Duncan and Chris Bevolo ask the question: if banks can sponsor Happy Gilmore 2 , why can’t hospitals show up in pop culture too? The duo also explores their Emmy hot takes, Mattel's diabetic Barbie and Mount Sinai's game-changing caregiver clinic. It's time to talk about the unexpected ways healthcare brands can and must integrate into culture. Tune in now.…

1
The Overlooked Chief Health Officers of U.S. Households 39:26

8 days ago39:26

39:26

In this episode of The No Normal Show, Desirée, Stephanie, and guest Victoria Davis unpack the cultural, emotional, and operational weight women carry in their health journeys—and how brands can finally meet them where they are. From weight stigma at check-ins to body image pressure fueled by TikTok trends and GLP-1 drugs, we explore how marketing can either add to the noise or cut through with empathy and clarity. If you want to connect with women as the Chief Health Officers of their households and reach the people actually making the decisions, it’s time to rethink the message, the medium, and the moment. Tune in now. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
Keeping Trust Alive in the Age of AI 35:37

15 days ago35:37

35:37

Artificial intelligence is shaking up healthcare marketing and sparking big questions about trust. On this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo dig into the clash between innovation and ethics, from the wild plot of Mountain Head to new insights from OpenAI and MIT. They look at how consumers really feel about AI in branding, the growing risks of deepfake content, and how health marketers can leverage new technology without losing credibility. If you’re navigating the AI revolution in healthcare, tune in. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
The Future of the CMO: The Leadership Whisperer 33:39

22 days ago33:39

33:39

On this episode of The No Normal Show , Desirée, Stephanie, and Chris reflect on this year’s Cannes Lions festival, which they call the “Met Gala of marketing”, where headlines about AI and creativity sparked plenty of conversation. The team also looks at what Best Buy’s exit from Current Health signals for healthcare disruptors and the ongoing shifts in the Funnel Wars. For the modern CMO, how can they best prepare for the future? Tune in now to find out. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here . Show notes: Best Buy Divests Current Health Download our latest report, The Future of the CMO A new approach to employer health care? Give workers money to buy their own plan…

1
Halfway There: Mid-year Trends That Are Reshaping Healthcare Marketing 39:19

29 days ago39:19

39:19

In this episode of The No Normal Show , hosts Stephanie Wierwille and Desirée Duncan reflect on the themes shaping healthcare marketing at the mid-year mark. They dig into the rise of vibe marketing, why video continues to dominate, and how internal communications is becoming mission-critical for both employee and patient retention. It’s a candid pulse check on what’s real, what’s changing, and what healthcare marketers should be paying attention to right now. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
AI Search Is Changing Everything 36:27

5 weeks ago36:27

36:27

Stephanie and Desirée discuss the real story behind Google’s new AI Overviews—and what it means for healthcare marketers. Are websites still worth it? Is SEO over? And how do you stay visible when search engines are rewriting the rules? Along the way, they dig into what Apple’s AI reveal signals, what OpenAI’s latest moves mean for marketers, and why the old-school idea of “advertising” is quickly evolving. It’s a fast, fun ride through the future of search, strategy, and staying relevant in the age of AI. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
Healthcare Marketers, It's OK—Brand Isn't Dead 40:19

6 weeks ago40:19

40:19

Author and podcast host Scott Galloway says brand is dead—and a lot of marketers are in a frenzy because of it. In this episode of The No Normal Show , Stephanie, Chris, and Desirée dig into the viral debate and unpack what “brand” really means in today’s world—especially in healthcare. Spoiler alert: it’s not all about logos and ad spend, and no, it’s definitely not dead. The team breaks down Oura Ring’s bold “Give Us the Finger” campaign and how it flips conventional narratives about aging, health, and wearable tech. Tune in as we separate hype from reality, marketing myths from strategy, and help you rethink how brand still drives value in 2025 and beyond. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
The Future of the CMO: When to Take the Communications Wheel 34:55

7 weeks ago34:55

34:55

On this episode of The No Normal Show , we jump headfirst into HBO Max’s brand whiplash and why identity confusion can be a slow burn for brand trust. Leaning into the theme of brand reputation with our new TheFuture of the CMO report in hand, Desirée, Chris, and Chief Communications Officer at BPD, Ryan Colaianni, highlight what it means to be a healthcare CMO’s in 2025. Should CMOs stay in their marketing lane, or take the comms wheel and drive reputation, strategy, and even policy influence? The team gets into the tension between doing more and doing it well—and why the structure of the CMO’s team might be the real power play. This episode is your roadmap to relevance. Tune in now. Download our latest report, The Future of the CMO . Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
The End of Brand Buzz: Why Niche Storytelling Beats Going Viral 31:32

8 weeks ago31:32

31:32

YouTube is transforming into a streaming powerhouse and the Chief Marketing Officer role is evolving. This episode of The No Normal Show explores the quiet, but powerful, shifts shaping healthcare marketing today. Stephanie and Desirée discuss how the focus of marketing is moving beyond traditional brand buzz and viral moments—and toward something more enduring: influence through community, trust, and relevance. They reflect on how SHIFT Nursing, a collaboration between BPD and the Robert Wood Johnson Foundation, built momentum beyond traditional campaigning by helping real nurse leaders drive conversation and change from the inside out. While mass reach can still drive broad impact, meaningful influence is increasingly coming from smaller, trusted circles—where the right voices carry the message forward. If you're rethinking how to measure success, or how to create marketing that sticks, this episode offers insights into the power of storytelling, specificity, and shared ownership. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
Reimagining Healthcare Brands from the Inside Out 47:47

9 weeks ago47:47

47:47

"The boring spot in healthcare is taken," says Nicole Baxter, Chief Brand Officer at HCA Healthcare. She shows up every day with bold brand ideas that move healthcare beyond the sea of sameness. We sat down with Nicole for a candid, high-energy conversation on what it takes to build a great brand from the inside-out. Nicole shares her career story from Canadian roots to becoming one of the most visionary brand voices in the industry. She shares how brands like Snoop Dogg, the WNBA, and even Wonder Bread shape her thinking—and why innovation, risk-taking, and emotional relevance are non-negotiables in today’s healthcare landscape. From internal engagement to external impact, Nicole reminds us why listening deeply, leading with empathy, and saying “yes” to crazy ideas might be the best branding strategy of all. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
Read the Room: Branding in a Hypercritical Age 38:16

10 weeks ago38:16

38:16

In this episode of The No Normal Show , Desiree Duncan and Chris Bevolo highlight the cultural crossfire brands are navigating today. From Nike’s controversial “Never Again” billboard to NYU Langone’s controversial Super Bowl ad, they explore how even well-intentioned moves can result in backlash in a world of unapologetic commentary and hypersensitive audiences. Fresh from his recent Becker’s and HMPS panels to duo recap conference trends and topics — highlighting AI disruption and the marketing ROI challenge that just won’t go away. For healthcare marketers trying to lead bold while avoiding missteps, this episode is for you. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
The New Word of Mouth: Why Consumer-Owned Media Is Rising 30:49

11 weeks ago30:49

30:49

Mass media is going in a different direction. Livestreams from Beyoncé’s Cowboy Carter tour didn’t come from networks—they came from fans, forming a holistic approach to community engagement. In this episode of The No Normal Show, Desirée, Stephanie, and guest Mario Nichols, producer of The No Normal Show, unpack the shift happening in media, influence, and consumer trust. This episode digs into fan-powered content, the White House pushing AI into public education, and the transformation of mass media. Niche creators and everyday voices are now shaping public opinion. So, how can your brand level up? Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

1
Digital Minimalism: Why Gen Z Is Unplugging, and What It Means for Healthcare Marketers 32:07

12 weeks ago32:07

32:07

Gen Z is ditching smartphones, digital clutter, and nonstop notifications in favor of a simpler, more nostalgic life—and brands need to pay attention. In this episode of the No Normal Show, Stephanie, Desirée, and Chris unpack the rise of "digital minimalism" (or Digman, if you dare) and what it signals for marketers trying to stay culturally relevant. Plus, they connect the dots between Kendrick Lamar's culture-defining moments, Gatorade's newest campaign win, and Meta’s latest monopoly drama. Ready to rethink your marketing strategy for a world that’s tired of the scroll? Tune in now. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here . Our new white paper, The Future of the CMO, is now available! Download our latest report here .…

1
Chaos Is a Ladder: What’s Next for Healthcare Marketing Leaders 47:57

13 weeks ago47:57

47:57

BPD’s latest report outlines the threats facing CMOs—and reveals the bold opportunities to lead, influence, and transform from the inside out. In this episode, Stephanie, Desirée, and Chris take a deep dive into The Future of the CMO , BPDs latest report, unpacking how marketing leaders can expand their influence, claim greater value, and lead transformation inside the health system enterprise. Plus: a spirited debate on speculative fiction, Des’ surprising pick, and why metaphors might just be magic. Subscribe to the No Normal Rewind for early access to all of BPD’s thought leadership—and a front-row seat to the future. Check out our latest report: "The Future of the CMO"…

1
Tariffs, Cuts, and Chaos: Healthcare’s Not-So-Perfect Storm 42:31

14 weeks ago42:31

42:31

There’s A LOT out there that’s swirling into the pressure cooker that is today’s healthcare economy. On this episode of TheNo Normal Show, Stephanie, Desirée, and Chris break down the cascading impact of policy shifts and economic trends—from DEI backlash and NIH cuts to tariff-induced inflation and Medicaid shakeups. What does this all means for CMOs, marketers, and the future of care access in America? Plus, a farewell to White Lotus, the curious case of a pina colada coffee creamer, and the underrated brilliance of Black Mirror’s health-tech commentary. This episode is quite sunny with a chance of rain. Tune in now. Our new white paper, The Future of the CMO , will be available early to subscribers! You can sign up here or even subscribe via BPD’s LinkedIn.…

The No Normal Show by BPD

1
And the Award Goes To… The Unhinged, the Unexpected, and the Unapologetically Bold 35:48

15 weeks ago35:48

35:48

The creative bar is high—and healthcare marketing is rising to meet it. Award season is about more than applause; it’s proof that bold ideas with real impact matter. This episode is your backstage pass to the sharpest thinking and fearless creativity in healthcare today. Stephanie, Desirée, and BPD’s Chief Creative Officer Mindy Adams unpack what it takes to stand out—from judging the Effies to pushing SHIFT Nursing for a Webby. Plus, a Cannes Lions roundup (yes, even the cement company campaign). Vote SHIFT . Name your AI. Throw an unhinged dinner party. Press play. Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here .…

The No Normal Show by BPD

1
Bee Bee Boop: Humans are canceled, Barbie’s shout-outs, and ChatGPT’s latest glow-up. 26:29

16 weeks ago26:29

26:29

Barbie’s showing love to future doctors. People are crowdfunding their hospital bills. And ChatGPT just dropped an image update so powerful, it might make your designer sweat. On this episode of The No Normal Show, Desirée, Stephanie, and Chris unpack the game-changing upgrade from OpenAI that makes photorealistic image generation feel real. From Bill Gates suggesting humans could be irrelevant within a decade, to the new frontier of visual storytelling and the copyright chaos of Studio Ghibli-style AI fan art, we explore what this all means for marketers, healthcare brands, and creatives. The AI race is speeding up—are you even on the track? Tune in now. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here . The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!…

The No Normal Show by BPD

1
Revenge of the Attention Economy: Why Moments Matter More Than Ever 43:42

17 weeks ago43:42

43:42

From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU ), and explore how fan fiction, fantasy leagues, and even SNL are reshaping engagement in real time. Plus, we break down what it all means for brands trying to show up authentically in the age of short attention spans and hot takes. Ready to rethink your media mix? Tune in now. Subscribe to The No Normal Rewind , our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here . The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!…

The No Normal Show by BPD

1
Don’t Forget Gen X—Healthcare’s Hidden Influencers 42:46

18 weeks ago42:46

42:46

Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris goes deep into why Gen X deserves more attention in healthcare marketing. Sandwiched between two larger, louder generations, they’ve been overlooked for years—but as they take on the role of both patient and caregiver, their influence on healthcare decisions is bigger than ever. From their skeptical, independent nature to their deep distrust of inauthentic marketing, Gen Xers don’t buy into fluff. Let’s be clear—if your healthcare brand isn’t speaking to them in a real, no-BS way, you’re missing a massive opportunity. We break down why this “forgotten middle child” should be at the center of healthcare strategy, how their unique experiences shape their expectations, and what health systems need to do to reach them before it’s too late. Click to subscribe to our newsletter .…

The No Normal Show by BPD

1
Unraveling the Funnel Wars: Walgreens' Pivot and What It Means for Primary Care 41:15

19 weeks ago41:15

41:15

The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and the retail health revolution isn’t playing out as planned. So, what does this mean for primary care, health systems, and the future of patient access? In this episode, Stephanie, Desirée, and Chris break down the uncertain state of primary care, the surprising gaps in the modern CMO role, and whether technology can fill the growing void in frontline healthcare. Plus, Chris drops some folk song wisdom, Desirée gives us a reality check on Walgreens' consumer experience, and Stephanie sounds the alarm on an emerging healthcare crisis. Is primary care dead? Or just evolving? Tune in now. Click to subscribe to our newsletter . Click to check out Joe Public 2030 .…

The No Normal Show by BPD

1
Who’s Really Leading Healthcare—Doctors, AI, or the Algorithm? 39:23

20 weeks ago39:23

39:23

From Eli Lilly’s provocative Oscars ad to AI-powered therapy backlash, this episode of The No Normal Show goes deep into the forces reshaping trust in healthcare. The latest data from The Wall Street Journal shows confidence in doctors is plummeting, AI is disrupting care delivery, and alternative health movements are gaining ground. What does this mean for healthcare leaders? How should marketing teams rethink their approach to patient engagement and brand credibility? We break down the key trends, the marketing implications, and what healthcare brands must do to stay ahead. Let's chat.…

The No Normal Show by BPD

1
Behind Closed Doors: Truths, Lies, and the State of Healthcare Politics 38:07

21 weeks ago38:07

38:07

What do a fictional death, a DOJ investigation, and Kendrick Lamar have in common? In this episode of the No Normal Show, Desirée, Stephanie, and Chris connect the dots between pop culture, marketing, and the ever-evolving world of healthcare. They revisit Kendrick Lamar's Super Bowl performance—and what it all says about the game of strategy. Plus, they unpack the messy brilliance of White Lotus Season 3 and debate whether Duolingo’s owl met a just end. But it’s not all fun and games—big questions arise as they dig into the DOJ’s investigation into UnitedHealthcare’s Medicare billing and the ethical gray areas of media buying. In a world where truth is up for grabs, how can healthcare brands build trust? Tune in to find out. Click to subscribe to our newsletter . Click to check out Joe Public 2030 .…

The No Normal Show by BPD

1
Healthcare Battlefield: Budget Cuts, Skepticism, and What Comes Next 43:26

22 weeks ago43:26

43:26

As healthcare costs rise and institutions face increased scrutiny, a new battle is emerging. Will governmental policy and public skepticism reshape the industry? How will funding cuts impact hospitals and research? In this episode, we unpack the shifting landscape and what it means for the future of healthcare. Click to subscribe to our newsletter. Download our recent value attack whitepaper…

The No Normal Show by BPD

1
Seal on a Seal? Cultural Moments from Super Bowl LIX 35:00

23 weeks ago35:00

35:00

Let's talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer at BPD, as we break down Super Bowl LIX. We explore ads that stood out, the cultural significance of Kendrick Lamar’s halftime performance, how healthcare brands are showing up (or missing the mark) in major media moments, the impact of AI in advertising, and the power of storytelling in shaping public perception. Click to subscribe to our newsletter.…

The No Normal Show by BPD

1
The Golden Age of Healthcare Marketing is Here 42:09

24 weeks ago42:09

42:09

What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape. AI has been an exceptional tool for creatives and non-creatives alike to bring their ideas to life. So why the backlash? We touch on this and other important topics as we cover Stephanie Wierwille's latest blog for BPD, "The AI Era: The Golden Age of Healthcare Marketing," which emphasizes the importance of innovation, the democratization of creativity, and the need for marketers to adapt to new technologies while maintaining a human touch. Read Stephanie's blog, "The AI Era: The Golden Age of Healthcare Marketing" . Subscribe to our newsletter…

The No Normal Show by BPD

1
Social Media in 2025: Hopeful or Hellscape? 37:21

26 weeks ago37:21

37:21

SO much has happened in the past couple of weeks and we're here to talk all about it! In this episode of The No Normal Show, hosts Stephanie, Chris, and Desireé discuss the evolving landscape of artificial intelligence, highlighting new concepts like Artificial Super Intelligence (ASI). We explore the implications of advancements in AI and the philosophical questions they raise about humanity and consciousness. Will AI actually end up telling us what to do?! We then shift to chat about the importance of community and human connection in today's digital age, covering books like Robert D. Putnam's 'Bowling Alone' and the documentary 'Join or Die'. And we get into a hot debate about the implications of recent changes in social media policies. Will it be a hellscape or do we remain hopeful in 2025? Find out now.…

The No Normal Show by BPD

1
AI: Not a Job Stealer, But a Game Changer – Lessons from the Joe Public Retreat 40:34

27 weeks ago40:34

40:34

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley’s insights on economic pressures to Dr. Marcus Collins’ bold vision for branding as community-building, and Paul Roetzer’s groundbreaking takes on AI in healthcare marketing—we’re covering it all. Tune in!…

The No Normal Show by BPD

1
Data, Devices & the Future of Healthcare: Insights from Garmin Health at HLTH 2024 19:48

32 weeks ago19:48

19:48

Join us as we time-travel back to the HLTH 2024 conference in Las Vegas. In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experiences around communities of consumers—like runners or aviators. If you're considering leaning into community-based product development and marketing, this conversation is for you!…

The No Normal Show by BPD

1
Unconventional Marketing to Tell Remarkable Stories 31:18

33 weeks ago31:18

31:18

In this episode, Desiree is joined by Frank Carter, Vice President of Brand at AdventHealth; Michelle Figuero, Founder of Good News Movement; and Julie Bricker, VP of Media Innovation and Integration at BPD. Together, we discuss the successful partnership between AdventHealth and Good News Movement, highlighting their unconventional marketing strategies in healthcare to tell stories—emphasizing the importance of human connection in healing.…

The No Normal Show by BPD

1
HLTH 2024: The future is here. 42:37

34 weeks ago42:37

42:37

The BPD team hit HLTH 2024 in Vegas last month, and we're still buzzing about it! From real strides being made in women's health, to the never-ending AI hype, to the latest in primary care "funnel wars", we're breaking down the biggest takeaways and talking about what they mean for the future of health.…

The No Normal Show by BPD

1
Let's Talk AI with Paul Roetzer, Founder of Marketing AI Institute 34:51

35 weeks ago34:51

34:51

Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.

The No Normal Show by BPD

1
Tomorrow Is Too Late: BPD's Value Attack Series 31:26

36 weeks ago31:26

31:26

Tomorrow is too late, and hospital systems need to act now. In this episode, host Kris Wickline is joined by Kate Caverno and Sarah Mars Bowie, both serving as VP of Communications at BPD. Together, they discuss BPD's latest value attack white paper, "Tomorrow Is Too Late", highlighting the influence of payers and pharmaceutical companies on public opinion, the hurdles hospitals face in communicating their true value, and why building trust with consumers has never been more critical. Tune in now.…

The No Normal Show by BPD

1
Empowering Voices in Health Equity 33:42

37 weeks ago33:42

33:42

In this episode, Desirée Duncan is joined by Yvette Conyers, Associate Dean of Equity Diversity, and Inclusion at the University of Maryland School of Nursing, and Chelsea Rice, Associate Vice President of Engagement at BPD to discuss the critical themes of health equity and the power of storytelling in nursing. We learn about Yvette's personal journey in nursing, the importance of understanding social determinants of health, and how storytelling can foster deeper connections and understanding in healthcare.…

The No Normal Show by BPD

1
The Future of Social Media Marketing 37:19

39 weeks ago37:19

37:19

How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.

The No Normal Show by BPD

1
Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures 18:30

40 weeks ago18:30

18:30

The No Normal Show by BPD

1
Do you speak Finance? Navigating marketing planning & budgeting season 28:23

41 weeks ago28:23

28:23

For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.

The No Normal Show by BPD

1
Newsflash: Hospitals' Value Under Attack, Again 16:41

42 weeks ago16:41

16:41

New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS Health is cutting costs—another new entrant to bite the dust? Tune in for all this news and more.…

The No Normal Show by BPD

1
Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity 35:41

43 weeks ago35:41

35:41

How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity & Inclusion to delve into the crucial themes of health equity, the influence of social determinants on patient outcomes, and culturally competent care being a must for every organization. Don’t miss this compelling conversation on how healthcare marketers, communicators, and c-suite level executives can create more inclusive and equitable healthcare system for all and grow their market share.…

The No Normal Show by BPD

1
Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking 18:57

45 weeks ago18:57

18:57

Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purposes. Tune in.…

The No Normal Show by BPD

1
Strategizing for Tomorrow: Healthcare in an Election Year 26:10

45 weeks ago26:10

26:10

Check out more of our content surrounding the election: Podcast: Election Year: Navigating Healthcare Through Politics Blog: What the presidential election year means for hospitals and health systems

The No Normal Show by BPD

1
Rural Health Care: Who's doing it well? 32:48

47 weeks ago32:48

32:48

The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of these communities for effective marketing.…

The No Normal Show by BPD

1
Newsflash: Learning from Nike's brand challenges 19:06

48 weeks ago19:06

19:06

Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.…

The No Normal Show by BPD

1
Blending Art and Science: Data-Driven Storytelling 31:13

49 weeks ago31:13

31:13

What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.…

The No Normal Show by BPD

1
Newsflash: Healthcare goes to Hollywood 13:56

50 weeks ago13:56

13:56

Northwell Launches Northwell Studios Adoption Trends for Generative AI

The No Normal Show by BPD

1
Let's Talk: Game-Changing Campaigns 32:43

51 weeks ago32:43

32:43

What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s bold moves to campaigns that keep it real with humor and humanity. Discover how healthcare marketing leaders can draw inspiration to create their own revolution. Learn how healthcare marketing leaders can continue to be inspired to make their own game-changing campaigns by listening now.…

The No Normal Show by BPD

1
Newsflash: Will the cookie crumble? Google delays third-party cookie removal 13:43

52 weeks ago13:43

13:43

Sources from the show Google gives up trying to eliminate cookies

The No Normal Show by BPD

1
Data or Bust: The Power of Precision Marketing 38:04

1 year ago38:04

38:04

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and Micha Siegel, Precision Marketing & Data Strategist for a conversation about how to supercharge your healthcare marketing efforts.…

The No Normal Show by BPD

1
Newsflash: First Tupac now...HoloDoc? 16:10

1 year ago16:10

16:10

Texas hospital is reportedly 1st in US to use holograms for doctor-patient visits Deloitte Insights: Building and maintaining health consumers' trust in generative AI

The No Normal Show by BPD

1
In-Depth: Rome is Burning with Kristen Wevers 41:42

1 year ago41:42

41:42

Want to read more about Rome is Burning? Click the link here: Rome is Burning

The No Normal Show by BPD

1
Newsflash: The Surgeon General's Call for Warning Labels on Social Media 20:18

1 year ago20:18

20:18

The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this interesting issue.…

The No Normal Show by BPD

1
Igniting Greatness: SHIFT - Everybody's Work PT.2 33:29

1 year ago33:29

33:29

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody's Work,' which focuses on addressing structural and systemic racism within healthcare and nursing. They explore the presence of racism in healthcare delivery, the need for critical self-reflection and the disruption of harmful scripts, and highlight the importance of storytelling, amplifying voices, and building relationships to address systemic racism.…

The No Normal Show by BPD

1
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI 16:57

1 year ago16:57

16:57

Articles to check out: TikTok ban set for September arguments https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/ Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050 https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050 Salesforce State of Marketing (PDF)…

The No Normal Show by BPD

1
Igniting Greatness: SHIFT - Everybody's Work PT. 1 43:21

1 year ago43:21

43:21

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT Nursing platform, to the importance of deep, engaging storytelling, listen as they dive deep into the creative process behind the film and their reactions to the positive responses from nurses and healthcare professionals who appreciate seeing their stories represented.…

The No Normal Show by BPD

1
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs 21:53

1 year ago21:53

21:53

Articles to check out: Microsoft will build AI into new laptops, firing shot at Apple Introducing GPT-4o Google I/O 2024 Apple Will Revamp Siri to Catch Up to its Chatbot Competitors

The No Normal Show by BPD

1
Walmart closes 51 health centers...are the funnel wars over? 13:38

1 year ago13:38

13:38

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't think so.…

The No Normal Show by BPD

1
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO 31:34

1 year ago31:34

31:34

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision marketing. Later, we dive into "Rome is Burning", Chris Bevolo's philosophy on the uncertain future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.…

The No Normal Show by BPD

1
How to drive patient acquisition with precision marketing 30:22

1 year ago30:22

30:22

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precision marketing.…

The No Normal Show by BPD

1
Election Year: Navigating Healthcare Through Politics 29:54

1 year ago29:54

29:54

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll even bust some myths on political advertising.…

The No Normal Show by BPD

1
For the love of AI 14:16

1 year ago14:16

14:16

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. And last but not least, Nvidia is expanding its AI initiatives in healthcare. Buckle up, and join us for the ride.…

The No Normal Show by BPD

1
Ageism in healthcare, a tech 'supercycle', and Biden's plan to lower healthcare prices 10:12

1 year ago10:12