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Microphone to Millions: How Podcasting Became Tom Poland’s Secret JV Weapon
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What if scaling your business didn’t depend on paid ads, cold calls, or complicated funnels, but on leveraging other people's audiences?
In this episode of The Power of Two, marketing veteran Tom Poland shares how he built a wildly successful lead generation system using a method he calls OPN—Other People’s Networks. And one of the most powerful tools in his OPN toolkit?
Podcast interviews.
Tom’s been doing this since 1995. He started by partnering with accountants and CPAs to promote his workshops, slashing a $5,000 direct mail budget to nearly zero.
That approach now powers a global business that fills his calendar with ready-to-buy leads. In one JV campaign alone, Tom’s team generated 284 high-quality leads.
His podcast conversations last just 7 minutes.
But that brief conversation becomes the entry point for a JV discussion built on trust, alignment, and mutual value.
In this week’s episode of The Power of Two, Tom shares:
>> Why podcasting is the smartest “first date” for building lasting JV partnerships
>> How to use Other People’s Networks (OPN) to scale your business without relying on ads or SEO
>> Key red flags and green lights when choosing JV partners to ensure mutual success
>> How Tom built a team-managed JV engine that fills his calendar with warm, ready-to-buy leads
>> The key difference between referrals, cold traffic, and JV leads—and why it matters
>> Why Tom believes the quality of your JV partner matters more than the size of their list
…and much more!
Here are some useful resources from our interview:
➡️ Tom Poland's Podcast
➡️ Connect with Tom Poland on LinkedIn
Connect to the host, Danny Bermant:
➡️ Connect to Danny on LinkedIn
➡️ Connect to Danny on Facebook
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