Why I Pressed Pause On Full-time Business (and What Happened Next) The Powerful Content podcast

19:01

Do you feel disheartened by the lack of likes on your social media posts? Well, maybe you’re looking at it the wrong way. In this episode of The Powerful Content Podcast , Mel Daniels unpacks what it really takes to create content that stands the test of time, without running yourself into the ground. She explores how business owners can stay visible and connected to their audience in a way that feels sustainable, meaningful, and true to their voice. Instead of chasing trends or constantly creating from scratch, Mel encourages you to embrace reimagination, listen closely to what their audience needs, and lean into the strength of your full content ecosystem. Mel also shares her personal story of pausing full-time business and the surprising impact it had on engagement. She shows how building trust and staying anchored in your message can carry your content further than any quick-fix strategy. You’ll also hear how Mel’s signature 4P Framework (Prepare, Plan, Produce, Process) supports long-term content strategy, along with powerful reflective prompts to realign your approach with their current season of business. Episode Breakdown: 00:00 Introduction and episode overview 00:59 Welcome to The Powerful Content Podcast 01:59 Acknowledgement of Country 02:17 Personal updates and reflections 02:40 What long-term engagement really looks like 07:23 Using the 4P Framework to support sustainable content 13:53 Mel’s personal experience navigating a pause 15:52 Reflective prompts for deeper alignment 17:37 Outro and ways to connect Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: Episode 166 - Why I pressed paused on my full-time business (and what happened next) Episode 168 - Reimagine your content: How to do less and still make an impact Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Selling through connection: Lessons from the retail floor 16:58

13 days ago16:58

16:58

What can folding sheets and chatting with customers in a retail store teach you about content and business? Turns out. . . a lot. In this episode of the Powerful Content Podcast, Mel takes you behind the scenes of one of her casual retail jobs and shares five powerful lessons that have become more obvious on how business owners can show up in their business. This isn’t about sleazy sales tactics or persuading people to buy things they don’t need. It’s about something deeper: 💬 Listening. 🧠 Asking questions. 💡 Solving real problems. 💛 And creating experiences that people actually remember. Each lesson Mel relates toe content creation and how she serves her audience. They’re sure to spark something for you too! Whether selling feels awkward, or you’re trying to create content that truly connects, these stories will help you reframe what “selling” can look and feel like in your business. Plus, Mel leaves you with three simple reflection questions to help you move away from pushy content and toward powerful connection. Episode breakdown: 00:00 A surprising source of sales wisdom 00:31 Welcome to the Powerful Content Podcast 01:31 Acknowledgement of Country 01:48 What Mel learned from a casual retail job 02:48 Lesson 1: Listening is your most powerful tool 05:23 Lesson 2: Ask before you assume 07:59 Lesson 3: It’s not about you 10:06 Lesson 4: Problem-solving builds trust 11:57 Lesson 5: It’s the experience that sticks 13:27 Three reflection questions for your own selling style 14:57 Final thoughts and invitation to dive deeper with The Power of Content Links mentioned in this podcast The Power of Content If you enjoyed listening to this episode, then you’ll also love: Episode 166 - Why I pressed paused on my full-time business (and what happened next) Episode 167 - How MVC saved my sanity (and my business) Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Unlocking the power of bundles with Kate Doster 36:30

21 days ago36:30

36:30

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you? In this episode, online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and often misunderstood) list-building strategies out there - bundles. Kate shares her real, behind-the-scenes wisdom from years of hosting and contributing to bundles. They unpack the beauty of these collaborations, how they can help you build your audience and authority without burning out, and why bundles are about so much more than just free stuff. You’ll learn: Why bundles are a win-win-win (for hosts, contributors AND your audience) How to attract aligned contributors and ensure your bundle actually adds value (not just overwhelm) The biggest mistakes hosts make and how to avoid them What to do after the bundle wraps up so that new subscribers don’t just gather dust in your list Why building trust and attention matters more than ever in 2025 If you’ve ever felt unsure about how to grow your audience, this conversation will show you what’s possible when you lead with intention, collaboration, and a whole lot of heart. Come behind the scenes and see how bundles can feel fun, magical, and effective—without you needing to do #allthethings. Episode Breakdown 00:00 The power of collaboration to grow your list 00:54 Welcome to the Powerful Content Podcast 01:54 Acknowledgement of Country 02:12 Meet Kate Doster: online marketing mentor and bundle queen 02:30 Why bundles are such an underused marketing tool 06:39 The must-haves for a successful bundle experience 11:52 Navigating the tech without losing your mind 17:46 Common bundle mistakes (and what to do instead) 19:54 Let’s talk real life: business, community and unexpected curveballs 20:28 Why bundles build more than just your list—they build trust 21:29 What most people forget to do after the bundle 22:32 How to make sure you’re not overwhelming your subscribers 23:08 Relationship-building through your bundle content 24:22 How to be a thoughtful contributor (not just a link-dropper) 27:18 Yes, bundles still work, and here’s why 28:31 Practical tips for bundle hosts 29:21 Free tools to help you host with ease 31:27 Is hosting a bundle right for you? 33:02 A reminder to find the magic and the fun 34:22 Final thoughts and your next step Get to know Kate Doster Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system. Where to find Kate Doster Instagram: https://www.katedoster.com/instagram Website: https://www.katedoster.com/ Links mentioned in this podcast Bundle Host Toolbox - Ready to add 1000's to your email list? Learn the exact tools & apps I used (most of them are 100% free) to earn over $72,000 hosting bundles + add over 14,000 new perfect subscribers to my email list If you enjoyed listening to this episode, then you’ll also love: Episode 165 – Magnetic Visibility: How to attract opportunities without burning out with Bree Boucher Episode 162 - Growing your email list with purpose, not pressure Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Reimagine your content: How to do less and still make an impact 17:52

28 days ago17:52

17:52

When time, energy, or focus is stretched thin, staying visible in business can feel like a hard slog. In this episode, Mel Daniels shares what helped her stay present in her business by doing less, more intentionally. She introduces how to reimagine existing content instead of starting from scratch every time, and how this fits with the concept of Minimum Viable Content (MVC) which is the smallest amount of content that still feels aligned and purposeful. In this episode, Mel explores: What Minimum Viable Content (MVC) looks like in practice The myth of always needing to create original content How reimagining content saves time and builds momentum Practical examples from her own business How AI can support content creation without replacing your voice Reflective questions to realign your content strategy with your goals Episode Breakdown 00:00 Moving the needle when resources are limited 00:37 Welcome to the Powerful Content Podcast 02:06 Embracing Minimum Viable Content 03:06 The myth of original content 05:41 Benefits of reimagining content 06:54 Practical examples of content reimagination 11:08 Leveraging AI to support content creation 12:50 A refresher on the 4Ps of content creation 14:18 Reflective questions to realign your content 15:14 Special Kajabi offer and final thoughts 16:56 Ways to work with Mel Links mentioned in this podcast Kajabi Promo – 3 months for US$99 If you enjoyed listening to this episode, then you’ll also love: Episode 166 – Why I pressed paused on my full-time business (and what happened next) Episode 167 - How MVC saved my sanity (and my business) Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
How Minimum Viable Content saved my sanity – and my business 18:21

5 weeks ago18:21

18:21

If content feels like a constant to-do list you never quite catch up on, then this episode will help you view your content from a different perspective. Mel Daniels introduces you to a concept that’s completely changed the way she shows up in her business (and the way her clients do too).: Minimum Viable Content (MVC). isn’t about cutting corners, it’s about doing what matters most with the time, energy, and resources you actually have. No more content overwhelm. No more chasing every trend. Just meaningful content that moves your business forward in a way that feels sustainable and aligned. Mel takes you behind the scenes of how MVC came to be, walks you through the 3 key questions to shape your version of MVC, and show you how to work with your strengths, no matter what your content creator archetype.. And make sure that you check out the current Kajabi offer (3 months for $99), especially if you’re craving more structure and simplicity in your content systems. 🎧 Hit play to learn: What Minimum Viable Content really is Why it’s the key to consistent visibility without burning out How to tailor MVC to your unique strengths The powerful mindset shifts that make content feel lighter How tools like Kajabi can help bring your MVC plan to life Episode Breakdown: 00:00 – The concept of MVC 00:46 Welcome to The Powerful Content Podcast 01:46 Acknowledgement of Country 02:03 A quick look back at last week 03:20 The heart behind Minimum Viable Content 04:33 My personal journey with MVC 08:44 What MVC isn’t (and why that matters) 10:09 It’s time for a perspective shift 12:10 MVC through the lens of the Content Creator Archetypes 15:09 Creating your own Minimum Viable Content 16:22 Your next steps and how Kajabi fits in Listen now to simplify content creation and still show up powerfully Links mentioned in this podcast Kajabi promo – 3 months for $99 plus $1,500 worth of bonuses from Mel Content Creator Archetype Quiz If you enjoyed listening to this episode, then you’ll also love: Episode 166 - Why I pressed paused on my full-time business (and what happened next) Episode 10 – The power of reimagination Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Why I pressed pause on full-time business (and what happened next) 18:42

6 weeks ago18:42

18:42

Sometimes life gives you a nudge. . . and other times, it gives you a big ol’ shove. In this episode of the Powerful Content Podcast , Mel pulls back the curtain on a season of big change and why stepping back from her full-time business (and into a couple of Christmas casual jobs) was one of the best decisions she’s made. This wasn’t a planned pivot. But it brought more joy, clarity and perspective than she could’ve imagined. Mel shares what it looked like to shift her business into side hustle mode, how it’s helped her reconnect with what matters most. Add to this the surprising benefits she’s experienced - like a boost in creativity, moving her body more and actually feeling excited about business again. She also shares six powerful lessons from this experience and how she’s continued to build recurring income (without burning out) using Kajabi. If you’ve ever felt like your business no longer fits the season you’re in, this one’s for you. You’ll walk away with gentle questions to reflect on, so you can check in with yourself, your business, and what success really looks like right now. For you . Episode Breakdown: 0:00 When business no longer fits your life 00:32 Welcome to the Powerful Content Podcast 01:32 Acknowledgement to Country 01:49 A personal story: Pressing pause 02:21 The catalyst moment (thank you Rowena Mabbott !) 03:27 Applying for Christmas casual jobs 06:09 Landing two roles and what they taught me 06:59 What I’ve learned from stepping back 13:27 Health benefits I didn’t expect 15:16 Reflecting and an invitation to explore Kajabi 16:08 Gentle questions to help you check in 17:19 Final thoughts and how we can work together Links mentioned in this podcast Kajabi affiliate link with $1,500 extra bonuses from Mel Kajabi freebie – Make your first $100 on Kajabi Rowena Mabbott’s Design Your Season Workbook If you enjoyed listening to this episode, then you’ll also love: Episode 163 - How I created a new course in less than a day and increased my list by 10% Episode 164 - How to prepare and organise your content for a purposeful launch Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Magnetic Visibility: How to Attract Opportunities Without Burning Out with Bree Boucher 36:35

7 weeks ago36:35

36:35

Have you ever wondered how to stay visible without having to be in all of the places, all of the time.? T rying to do visibility the way the experts tell you to can feel like you’re constantly stuck in a never-ending to-do list. But what if there was another way? A way that actually felt… aligned, spacious, and sustainable? In this episode of The Powerful Content Podcast , Mel Daniels chats with introvert visibility coach Bree Boucher about what it really takes to show up without burning out. Mel and Bree discuss the importance of aligning visibility strategies with your strengths, your personality, and your season of life, because visibility doesn’t have to mean being everywhere, all the time. They unpack the mindset work that supports sustainable visibility, the role of manifestation in taking aligned action, and how collaboration can feel easier (not energy-draining). You’ll also hear Bree’s practical ideas to shift unhelpful beliefs, identify your best-fit visibility platforms, and start putting yourself out there in a way that feels good. Don’t forget to download Bree’s free resource and do her quiz! Breakdown of Episode 00:00 Bree Boucher and her take on introvert-friendly visibility 00:48 A quick welcome to The Powerful Content Podcast 01:48 Acknowledgement to Country 03:03 Bree’s journey from mindset to strategy and collaboration 05:53 Why traditional visibility can feel exhausting 10:05 What sustainable visibility really looks like 16:21 How mindset and manifestation support visibility 21:11 Practical ideas to get visible (without the burnout) 24:46 How to find and pitch collaborations that align 28:13 Manifestation and affirmations in your business journey 32:58 Reflection and where Bree’s heading next 35:11 Wrapping up and how to connect further Get to know Bree Boucher Bree Boucher is a certified practitioner in EFT, Hypnosis, NLP, and TIME Techniques, blending evidence-based practices with intuitive insight to help clients create meaningful, lasting change. As an Introvert Visibility Coach, she works exclusively with Introverted Creatives, Coaches and Consultants, helping them grow their visibility, community and income through collaborations and mindset work. Bree’s transformational coaching goes beyond surface-level solutions. Whether it’s releasing stress, navigating life transitions, or redefining the relationship with money, she helps clients release old patterns, embrace new perspectives and move forward with clarity, confidence and success. She is the host of Bundles of Bundles and Collab Club, the creator of the Woo-Preneur School membership, and the innovator behind the Bundle (flip)Book™, a fresh approach to collaboration marketing. Where to find Bree Boucher Instagram: https://www.instagram.com/thebreeboucher Website: https://www.breeboucher.com Facebook Group: https://www.facebook.com/groups/287221790229847 Links mentioned in this podcast Cosmic Collab Compass Quiz Affirmation cards If you enjoyed listening to this episode, then you’ll also love: Episode 161 - Powerful results with alignment and systems with Miriam Castilla Episode 162 – Growing your email list with purpose, not pressure Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
How to prepare and organise your content for a purposeful launch 21:27

8 weeks ago21:27

21:27

Launching can feel like chaos wrapped in confusion, especially when it comes to what content to create and when. In this episode of The Powerful Content Podcast, Mel Daniels walks you through a more easeful approach that uses the client journey to guide every piece of your launch content, from start to finish. She talks about what it really takes to plan and prepare your content without losing your mind or your voice. She shares the five key stages of the client journey of connect, subscribe, nurture, convert, and onboard and how they help you stay clear, aligned, and focused as you move toward your launch. She also gets real about what tends to trip you up (hello last-minute scrambling and content chaos) and how to bring more intention to your next launch, whether it’s your first or your fifteenth. Plus, you can download Mel’s newest resource to help you start small and strong: 🎁 A free guide called “Make Your First $100 on Kajabi.” It’s short, actionable, and designed to help you turn your idea into something real AND get it out into the world with confidence. You can find the link below. Episode breakdown: 00:00 Why launching doesn’t have to feel so hard 00:36 A reminder that you’re not behind 01::07 Acknowledgement of Country 02:07 What launches really look like behind the scenes 03:55 The role your content plays in every launch 05:06 How the client journey helps you stay focused 10:58 A step-by-step map for a more organised, intentional launch 15:56 The most common mistakes (and how to avoid them) 17:51 Journal prompts to help you reflect and reset 18:44 Wrapping up with a little encouragement 20:03 Stay connected and ways to work with Mel Links mentioned in this podcast Kajabi special promo – 3 months for $99. Use this link to get $1,500 worth of bonuses from Mel Free resource - Make your first $100 on Kajabi If you enjoyed listening to this episode, then you’ll also love: Episode 12 - Building an aligned audience with the perfect lead magnet Episode 25 - How to turn your knowledge and experience into an online course business with Liz Morris Loved the episode? Leave a review! Ready to work with Mel? • Buy the book The Power of Content • Join the membership The Content Effect • Work 1:1 with The Content Accelerator • Join the free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
How I created a course in less than a day and increased my email list by 10% 19:12

9 weeks ago19:12

19:12

Course creation doesn’t have to take weeks of planning, scripting, or overthinking. In this episode, Mel takes you behind the scenes of how she created a full course in just one day, with ease and intention and how it helped grow her email list by 10%. You’ll hear how she used tools like ChatGPT, Canva, Zoom, Descript, and of course her favourite business sidekick, Kajabi (yep, that’s an affiliate link!), to pull it all together. If you’ve ever thought “I don’t have time to create a course,” this episode will show you what’s truly possible when you stop chasing perfect and start working with what you already know. The key takeaways from this episode are: Mel’s exact step-by-step process for creating a course in one day How she used Kajabi to build, sell, and automate it The unexpected way this course grew her email list by 10% What made the process feel simple, aligned, and doable ✨ Want to create your own course quickly and easily? Start your Kajabi free trial here using my affiliate link. It’s the platform I use daily and absolutely love. Episode breakdown: 00:00 A quick little intro to where this course idea came from 00:46 A warm welcome and what this podcast is really here for 02:04 The behind-the-scenes moment that kicked it all off 02:58 A peek into the Simple Marketing Bundle (and why it matters) 04:49 My step-by-step process for creating a course in a day 04:54 Using AI and tools to make the early brainstorming way easier 07:42 Designing in Canva and setting up the course in Kajabi 10:54 Recording and editing without the pressure of perfection 13:29 Thinking bigger: how to expand your content web 14:37 The impact: what happened after I launched the course 16:59 A few gentle reflections to help you take your next step Links mentioned in this podcast Simple Marketing Bundle Kajabi Descript If you enjoyed listening to this episode, then you’ll also love: Episode 155 - How to create content that reflects your true value Episode 144 – How to use AI with your content Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Growing your email list with purpose, not pressure 18:51

10 weeks ago18:51

18:51

Let’s be honest, email list growth can feel like a lot. Between expert advice that says you need fancy funnels, a hundred freebies, or to be everywhere all at once, it’s no wonder it feels overwhelming. But it doesn’t have to be. In this episode, Mel Daniels guides you through a more grounded, purpose-driven way to grow your email list - one that prioritises connection over conversion, ease over hustle, and quality over quantity. You’ll hear how the client journey (Connect → Subscribe → Nurture → Convert) can help simplify your strategy and give your email marketing more meaning. She’ll also walk you through what makes a powerful lead magnet, how to get it in front of the right people, and how to nurture your subscribers with heart. Mel shares how she personally uses Kajabi to keep things simple; like setting up opt-in pages, automated emails, and even quick digital offers that support list growth without the stress. Make sure that you take the time to ponder the reflective questions to help you journal your way to a more aligned and intentional approach to growing your list. Episode Breakdown: 00:00 Introduction: Why email list growth feels overwhelming 00:42 Welcome to The Powerful Content Podcast 01:42 Acknowledgement to Country 02:00 Life update and what you can expect in today’s episode 02:40 Why bigger isn’t always better when it comes to your list 04:23 A simple breakdown of the client journey 07:49 Creating a lead magnet that actually works for you 09:34 Easy ways to promote your opt-in without burning out 12:10 Nurturing your list like the community it is 14:28 Letting conversions happen naturally (with intention) 16:25 Journal prompts to inspire aligned growth 17:26 Final thoughts and how we can stay connected Links mentioned in this podcast Content Creator Archetype Quiz Content that Converts Bundle Simple Marketing Bundle Kajabi - 30 day extended trial + FREE bonuses If you enjoyed listening to this episode, then you’ll also love: Episode 12 - Building an aligned audience with the perfect lead magnet Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn Loved the episode? Leave a review! Ready to work with me? • Buy my book The Power of Content • Join my membership The Content Effect • Work with me 1:1 with The Content Accelerator • Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Powerful results with alignment and systems with Miriam Castilla 37:08

11 weeks ago37:08

37:08

Do you want powerful results in your business but it feels like a hard slog to get there? In this episode, Mel Daniels sits down with business mentor Miriam Castilla to explore how alignment, mindset, and smart systems can make business feel lighter and more sustainable. They talk about the power of uncovering core values, how to shift mindset beyond just affirmations, and why financial systems aren’t just about numbers, they’re about freedom. Miriam shares strategies to cultivate an abundance mindset and create financial stability, while Mel and Miriam also unpack how understanding yourself at a deeper level can transform a business into one that truly works for you. If building your business feels hard, this conversation will show you how alignment and the right systems can bring more ease and joy. Episode Breakdown: 00:00 Why does everything feel so hard? 00:38 Welcome to the Powerful Content Podcast 01:38 Acknowledgement of Country 01:55 Meet today’s guest: Business Mentor Miriam Castilla 02:14 How money, mindset, and alignment shape a sustainable business 05:46 What alignment really means in business 08:18 Defining your core values and building a business around them 16:06 Mindset shifts beyond just affirmations 18:53 Rethinking money, self-worth, and financial confidence 28:15 How smart systems create more ease and freedom 32:29 Reflection questions to help you move forward 34:28 Final thoughts and what’s coming up next Get to know Miriam Castilla Miriam Castilla, is an ex-engineer and finance professional turned business mentor and course creator, committed to helping online coaches and service providers create more freedom and ease in their business. Through her Freedom & Ease Business Academy and signature Magnetic Money Code, she blends mindset mastery with practical strategies, helping entrepreneurs align with their core values and claim financial and time freedom. Miriam’s own journey - from the corporate fast-track to rebuilding her life as a single mother to creating award winning multiple 6-figure businesses - has shaped her holistic philosophy: True freedom comes from sound practical strategies paired with a commitment to INTERNAL transformation. Miriam helps her students achieve more than hitting their revenue goals; they retire partners, pay off mortgages, create a life of choices & freedom and get to fall in love with their business again. Miriam is the bestselling author of Today’s Woman – Life Balance Secrets as well as the ‘5min Magnetic Money Management System’ and has been lucky enough to speak on stages alongside some of her biggest heroes and mentors. Her podcast, Freedom & Ease in Online Business, is dedicated to inspiring online business owners to trade burnout for ease and alignment. Where to find Miriam Castilla Instagram htpps://www.instagram.com/miriam_castilla Facebook https://www.facebook.com/miriamcastilla YouTube https://www.youtube.com/miriamcastillatv LinkedIn: www.linkedin.com/in/miriamcastilla Links mentioned in this podcast Miriam’s free resource: https://miriamcastilla.com/freedomcode If you enjoyed listening to this episode, then you’ll also love: Episode 121 - The layers of online success. Build a profitable, holistic business with Sandy Hanrahan Episode 133 - 4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu Loved the episode? Leave a review! Ready to work with me? • Buy my book The Power of Content • Join my membership The Content Effect • Work with me 1:1 with The Content Accelerator • Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Reduce your Overwhelm by Simplifying Your Content Process 18:47

12 weeks ago18:47

18:47

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! Are you drowning in a sea of content creation? There is so much noise out there that makes us feel like we have to be everywhere, all the time . Instagram posts, LinkedIn articles, TikToks, newsletters, podcasts. . . it’s exhausting just thinking about it! No wonder you feel paralysed before you even start. But you don’t need to do it all. In episode 160 of the Powerful Content Podcast, I get real about why content creation can feel like a never-ending mountain to climb and how you can finally lighten that load. I share my personal journey with content overwhelm and give you some ideas to help you break free from unrealistic expectations and trend-chasing that leave you drained. I introduce my four P framework Prepare, Plan, Produce, Process as a straightforward way to streamline your workflow. This method isn’t about adding more to your plate; it’s about clearing the clutter so you can focus on what you do best. Here's what I cover: Why Content Overwhelm Happens: I dive into the pressures and “shoulds” that make content creation feel like a chore instead of a creative outlet. It’s time to stop letting external expectations dictate your process. Playing to Your Strengths: Discover how aligning your content with your unique strengths not only eases the stress but also makes your work more authentic and impactful. I share tips on finding the formats that light you up instead of draining you. Simple Systems for Big Results: From setting up an efficient content calendar to using practical tools that keep your creative ideas organized, I discuss how small changes can lead to huge improvements in your workflow. Challenging Old Beliefs: I share my own struggles with self-doubt and how shifting my mindset helped me create content that feels true to who I am. Episode Breakdown: 00:00 Introduction: Overcoming Content Overwhelm 01:02 Welcome to the Powerful Content Podcast 02:02 Acknowledgement of Country 02:20 Celebrating Three Years of Podcasting 03:07 Understanding Content Overwhelm 04:21 Identifying the Causes of Overwhelm 07:05 Breaking Free from Content Shoulds 11:07 Creating an Effective Content Workflow 13:23 Implementing Systems to Stay Organized 15:35 Reflecting on Content Creation Beliefs 16:34 Conclusion and Next Steps Tune in to this episode and discover how to reclaim your creative energy and feel less overwhelmed with your content. Links mentioned in this podcast Content Creator Archetype Quiz If you enjoyed listening to this episode, then you’ll also love: Episode 119 - Finding the right system for your business success with Kelsey Silver Episode 123 - Using systems to unlock business potential with Nicola Depiazzi Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Money relationship coach and psychologist 31:05

13 weeks ago31:05

31:05

Money can bring up a lot of emotions—fear, scarcity, unworthiness. But what if those feelings weren’t actually about money at all? In this episode of The Powerful Content Podcast , Mel chats with money relationship coach and psychologist Eloise Tomkins about the hidden emotional blocks that can hold us back from financial success. Eloise shares how many of our money beliefs stem from childhood experiences and how they unconsciously shape the way we earn, spend, and manage money. We unpack common money blocks—like scarcity, trust, and self-worth—and explore how to start shifting these deep-seated patterns. Plus, Eloise offers practical strategies (like journalling) to help you recognise and rewire limiting beliefs so you can step into a healthier, more empowered relationship with money. If you’ve ever felt like money is just hard , this episode is for you! Episode Breakdown: 00:00 Introduction 00:50 Welcome to The Powerful Content Podcast 01:49 Acknowledgment of Traditional Custodians 02:09 Meet Eloise Tomkins 03:08 What are money blocks (and why do they matter)? 04:44 How our emotional and rational brains develop around money 09:27 The physical reactions money can trigger 11:32 Spotting and shifting money blocks 15:28 The most common types of money blocks 20:31 Reprogramming childhood money memories 26:32 A free resource to help uncover your money blocks 28:00 Eloise’s final thoughts and superpowers 29:40 Closing remarks and how to connect Tune in and let’s get to the heart of your money story! Get to know Eloise Tomkins I am obsessed with helping women in business transform their relationship with money so that they can feel genuinely excited about making more income and impact in their business. Where to find Eloise Tomkins Instagram: https://www.instagram.com/eloisetomkins_/ Website: https://www.eloisetomkins.com/ Links mentioned in this podcast Discover your biggest money block and learn how to start shifting your fear of money. https://www.eloisetomkins.com/quiz If you enjoyed listening to this episode, then you’ll also love: Episode 117 – What empowerment really means with Suzi Petrozzi Episode 111 – Shifting your money mindset with Julia Scott Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
Content planning the easy way 18:38

14 weeks ago18:38

18:38

Content planning doesn’t always feel exciting. Maybe it’s felt like a chore in the past, or something you “should” do, but struggle to stick with. But what if planning your content could actually feel energising ? In this episode of The Powerful Content Podcast , Mel is flipping the script on content planning. Instead of a rigid, one-size-fits-all approach, she’s looking at how to plan in a way that works for you —one that taps into your natural strengths and makes content creation feel easier . Mel explores: ✨ Why content planning is a game-changer ( without boxing you in ) ✨ How understanding your Content Creator Archetype—Precision Planner, Free Spirit, Observer, or Collector—can transform the way you plan ✨ Six powerful benefits of planning, including increased confidence, faster growth, better balance, and deeper audience connection And if you’re ready to stop winging it and start planning in a way that feels aligned , join me for the 90-Day Content Planning Session on 27 March 2025. This is usually just for The Content Effect members, but for a limited time, I’m opening it up to everyone! Tune in to discover how content planning can feel more natural, creative, and impactful. Episode Breakdown: 00:00 Rethinking content planning 00:46 Welcome to The Powerful Content Podcast 01:46 Acknowledgement to Country 02:12 Why planning matters ( even if you’re a Free Spirit! ) 03:03 What’s your Content Creator Archetype? 03:44 Six benefits of content planning 03:55 Confidence: The unexpected side effect of planning 06:06 How planning helps you grow faster 07:54 Finding balance ( without overcomplicating things ) 10:07 Boosting creativity and making space for inspired content 11:27 Building stronger audience connections 12:59 Why planning leads to more sales ( without the sleaze ) 14:37 How to plan with ease—join the 90-Day Content Planning Session! 16:55 Final thoughts & how to connect Links mentioned in this podcast 90 Day Content Planning Session Unlock your content creator archetype quiz The Content Effect A year’s worth of content ideas If you enjoyed listening to this episode, then you’ll also love: Episode 136 - My favourite tools that streamline my content creation Episode 138 – 3 simple steps to map your content ecosystem Loved the episode? Leave a review! Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website I use and recommend Podbean and Descript to edit my podcast. There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.…

The Powerful Content Podcast

1
How to use ChatGPT without losing your authentic voice with Melanie Campbell 38:32

15 weeks ago38:32