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All About Change
1 Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23
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LikedTiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
Manage episode 455311232 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).
Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:57 - Why bid boundaries matter
7:04 - When to use minimum bids
9:02 - When to use maximum bids
10:06 - Advanced min-max strategies
12:01 - Using bid history to optimize
🦡 Resources & Links
- Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
364 episodes
ShareManage episode 455311232 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).
Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:57 - Why bid boundaries matter
7:04 - When to use minimum bids
9:02 - When to use maximum bids
10:06 - Advanced min-max strategies
12:01 - Using bid history to optimize
🦡 Resources & Links
- Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
364 episodes
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The PPC Den: Amazon PPC Advertising Mastery
1 We Tracked 5 Years of Prime Day Data… Here's What Actually Works 33:23
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Play Later Play Later Lists Like LikedPrime Day 2025 is here (8–11 July), and we’ve got something special for you. Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes. We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Conversion rates jump on Prime Day (2018 data) 1:53 – Prime Day duration increased from 36 to 48 hours over the years 5:03 – Clicks surge by about 70% on Prime Day 6:11 – Sales increase by 130% on Prime Day 7:54 – Average daily ad spend rises by 78% on Prime Day 8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day 12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up 14:04 – Increase bids by 10% across the board; 50–100% on top-converting products 17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling 27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising A Data-Oriented Approach to Amazon Prime Day Advertising The No-Hype, All Data Approach to Prime Day PPC Prime Day Preparation: Capitalizing on the Most Important Days of the Year Your Guide to Amazon Prime Day 2021 How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er? When Is Prime Day 2025? Everything You Need to Know 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Amazon Product Page Optimization in a Rufus AI World 36:48
36:48 Play Later Play Later Lists Like Liked36:48
Play Later Play Later Lists Like LikedIn this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show. We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated everything. It's a real talk on where ecomm is headed—and how to stay ahead. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Welcome back, Emma! 02:00 – Even Emma’s dad uses ChatGPT for everything 03:20 – Rufus handles 270M searches… but still struggles 05:00 – Perplexity’s smarter product comparison layout 08:00 – Why Amazon search is frustrating customers 10:00 – Emma likes the new “high return rate” badge 13:00 – “Do you have the best page on the internet?” 14:30 – Pre-answering customer questions matters more than ever 16:00 – The end of outdated keyword-stuffed listings 17:30 – Visual clarity and emotional connection win 18:30 – Appealing to AI vs. appealing to humans 19:00 – Run your images through ChatGPT to test clarity 28:30 – AI is influencing conversions—outside Amazon too 29:30 – Emma’s game plan for fixing weak product pages 35:20 – Emma’s YouTube channel: now 2x a week! 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Meet Emma Schermer Tamir — copy queen, clarity junkie, and your secret weapon for turning Amazon clicks into conversions Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) How Can Product Images on Amazon Boost Conversion Rates? How Can I Elevate My Copywriting In My Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Managing Amazon Ads in Tough Times to Protect Your Organic Sales 23:37
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Play Later Play Later Lists Like LikedThink cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – What questions do Amazon sellers ask most? 00:27 – Tariffs are messing things up — why cutting ads now is a bad move 02:24 – Why slashing your ad budget can hurt your sales big time 04:14 – How Amazon ads help your organic (free) sales 06:30 – When a client says “Cut my ads in half!” — what really happens 07:37 – How fast your organic sales drop after cutting ads 09:00 – Story time: What happened when we pumped up the ad budget 15:47 – How grouping keywords helps you spend ad money smarter 19:10 – Why breaking keywords into clusters makes your budget work better 20:34 – Staying cool when Amazon throws curveballs at your ads 22:13 – Different sellers, different ad struggles 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Get to know Michael Tejeda , a skilled campaign manager at Ad Badger Tariff Turmoil: How Brands Are Adapting in 2025 Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners The One Activity That Will Fix Your ACOS in 2025 How to Find Products That Sell Organically 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Tariff Turmoil: How Brands Are Adapting in 2025 32:14
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Play Later Play Later Lists Like LikedMichael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map. They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem. From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container. It’s messy. It’s essential. It’s surprisingly therapeutic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Goal setting like headless monkeys 4:12 – $300K tariffs on $100K goods 7:58 – FTZ, Bonded, Anti-USA play explained 11:44 – Blair’s real setup: bonded, FTZ, Canada 14:32 – Inaction is action: just wait it out 16:20 – HS audits: maybe it’s not the water bottle’s fault 20:12 – Inbound obsession: check-in time is king now 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed 25:05 – Budget discipline vs. ad spend delusions 26:45 – Agencies need to be business optimizers now 28:13 – Shopify vs Amazon: wake-up call time 29:20 – The 3-body problem: Ads vs Organic vs Profit 30:30 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes. How Can I Expand My Amazon PPC Campaign To Canada? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners 52:49
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Play Later Play Later Lists Like LikedIn this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too. Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work. Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you? This episode is part founder therapy, part growth masterclass — and 100% worth your time. We’ll see you in The PPC Den! 🦡 Highlights 0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder 3:00 — Balancing passion with business hustle 6:00 — Using outside help to scale smarter 10:00 — Why vendor trust matters big time 15:00 — Real talk: overcoming tough business challenges 30:00 — From hobby to full-on business grind 36:00 — COVID pivots and tough lessons 38:00 — Marketing’s fast lane: adapt or get left behind 40:00 — Retail vs online — who’s winning? 43:00 — AI’s role in ecommerce’s future 50:00 — Empathy & care: how GS Plant Foods grows more than plants 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Check out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season. How to Find Products That Sell Organically How To Use Psychology To Master Amazon PPC (Classic) Who to hire for your Amazon Growth Team (Classic) What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Francis Leger Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 The One Activity That Will Fix Your ACOS in 2025 12:13
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Play Later Play Later Lists Like LikedIn this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting. He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Greetings from the Pedernales River, thoughts about PPC and spring 00:51 – The most important insight of 2025 01:01 – Mike’s favorite Amazon PPC action: redirecting spend 01:31 – What really causes high ACOS: not sales, but spend 01:59 – How to find non-converting spend 03:27 – Example from an account: $10K spend, $30K revenue, 60% non-converting 04:27 – How to reduce ACOS from 33% to 31% without creating new campaigns 05:27 – Redirecting $1000 non-converting spend to a keyword with 50% ACOS 05:57 – The joy of lowering ACOS and increasing revenue at the same time 06:22 – How to track non-converting spend: first steps 06:51 – Why it’s important to check reports over different periods (7, 14, 28 days) 07:30 – What it means if spend doesn’t double when the period doubles 08:27 – Why it’s important to use longer periods for data analysis 08:56 – First step after downloading the report: sort by highest spend without orders 09:24 – Data analysis by buckets: broad, phrase, auto, close match 09:52 – How to combine repeated search terms for more accurate analysis 10:20 – Importance of aggregating data across keys appearing in different ad groups 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How to Achieve Low ACOS with Negative Keywords? Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS Why Is Your ACOS So High? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business. They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves. Whether you’re just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential. We’ll see you in The PPC Den! 🦡 Highlights 0:00 — Intro 1:05 – Discussing Product Research Without Ads 3:20 – Importance of Targeting in Amazon PPC 5:10 – Traffic Sculpting Strategy: What It Is and How It Works 7:00 – Tips for Optimizing Ad Campaigns 9:30 – Success Stories and Common Mistakes to Avoid 10:45 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? 5 Things You Don’t Know About Product Targeting Sneaky defaults that drain your budget in 2025 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 35 Negatives to 1 Positive: The Secret to Lower ACoS 13:59
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Play Later Play Later Lists Like LikedWhat’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger and some killer Amazon PPC tips. In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too. I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow. If you’ve been scared to add negatives because “what if I need them later?” — here’s the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities. We’ll see you in The PPC Den! 🦡 Highlights 0:00 — Mike goes wild chasing badgers in the Cascades 🦡 2:30 — How top sellers keep ACoS super low 4:00 — Why negative keyword management matters 5:30 — When to hit the big RESET button on negatives 7:30 — Sneaky campaign-by-campaign negative cleanup hacks 10:00 — Benefits of resetting negatives for visibility 13:00 — Ad Badger tools that make negative keyword ninja moves 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin How to Achieve Low ACOS with Negative Keywords? How And Why To Use Negatives In Your Amazon PPC Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1) Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Pros and Cons of vCPM in Amazon Advertising 38:06
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Play Later Play Later Lists Like LikedToday, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading. We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense. We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts. If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns this episode is for you. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Meet Elizabeth Greene 2:20 – How to adapt to instability in eCommerce? 5:20 – What do clients expect in 2025? 6:12 – The role of automation: good or bad? 8:05 – How campaign structures changed in 2025? 9:15 – Performance Max and new ad formats on Amazon 13:05 – Why do analytics matter more than ever? 15:22 – Can brands still scale in 2025? 19:00 - Optimization based on click and view attribution 20:00 - How to download a bulk file for analysis of ACoS and other metrics 21:00- Benefits and drawbacks of VCPM campaigns for different brands 22:00 - VCPM campaigns and their potential for brands with unique products 25:00 - Marketing campaigns similar to "Shark Tank" for unique products 26:00 - VCPM with high CTR vs. CPC campaigns 29:00 - High CTR in VCPM campaigns leading to better engagement cost reduction 30:00 - When VCPM campaigns are effective for unique products? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Elizabeth, Elizabeth Greene Junglr Sneaky defaults that drain your budget in 2025 How to Make Amazon Advertising Profitable in 2025? RPSB (Research peel stick and block) 2025 Update Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown! We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 1:30 - Explaining the difference between total ACOS and TACoS 5:00 - The interaction between paid and organic sales on Amazon 7:30 - Evaluating PPC effectiveness with TACoS 10:00 - Balancing paid vs. organic sales for better performance 12:00 - The importance of a long-term strategy in optimizing TACoS 15:00 - How to lower TACoS and improve overall performance 18:00 - Maximizing profitability through improved ad spend 21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can 22:22 - Targeting keywords where your brand has an advantage 22:38 - Creating a single keyword campaign to maximize visibility and orders 23:01 - Search query performance data and its role in boosting organic sales 23:28 - Recap: The four misconceptions about TACoS and corrections 24:17 - The exciting new features in our software 26:17 - Always consider TACoS in relation to organic performance and profitability 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin How to Make Amazon Advertising Profitable in 2025? How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic) Evolving Thoughts: Total ACOS for Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 How To Use Psychology To Master Amazon PPC (Classic) 9:22
9:22 Play Later Play Later Lists Like Liked9:22
Play Later Play Later Lists Like LikedAre you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Resources & Links 0:00 – What to Expect in This Episode 00:27 – The Psychology of Money 1:00 – The Importance of Luck 1:50 – Time Horizons & Risk Tolerance 2:37 – The Bias of Recency 5:00 – Managing Search Term Reports 8:10 – Who Was Right? 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here Long Tail Search Terms: The Amazon PPC Silent Killer How Do I Identify And Handle Duplicates In Amazon Search Term Report? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Finding Your Zone of Possibility for Amazon PPC Rankings 41:44
41:44 Play Later Play Later Lists Like Liked41:44
Play Later Play Later Lists Like LikedIn this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense. Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers. If you're ready to think differently about PPC and get more out of what you already have — this one's for you. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 05:00 – What is the Zone of Possibility? 11:00 – How to spot rankable products 18:00 – Smart PPC budget moves 24:00 – Rankable vs incremental keywords 31:00 – When to spend, when to stop 38:00 – Your conversion rate superpower 44:00 – How PPC drives organic growth 🦡 Resources & Links Where to find Michael, Michael Erickson Facchin 🦡 GET AD BADGER ➡️ Where to find Sean, Sean Stone Stone's Goods Sneaky defaults that drain your budget in 2025 Should You Use Amazon Ad’s New Budget Rules? How to Use Amazon’s New Budget Tab and Report How Can I Use Phrase Match To Rank Higher On Amazon? Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Sneaky defaults that drain your budget in 2025 40:41
40:41 Play Later Play Later Lists Like Liked40:41
Play Later Play Later Lists Like LikedIn this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing. Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you. Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it. So if you’re running ads in 2025, this episode is a little wake-up call. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:09 – Amazon Ads in 2025 02:43 – The Hidden Budget Drainers 03:30 – Keyword Category Auto-Targeting Without Consent 06:34 – Manual Targeting That’s Not Really Manual 13:31 – Campaign Bidding Strategy: The “Up and Down” Trap 18:17 – Maximize Reach = Maximize Waste? 20:20 – Auto-Launch in Other Countries? 25:25 – Product Targeting Campaigns Showing for Keywords 27:48 – Sponsored Brands 30:10 – Category Targeting Defaults 31:22 – Expanded Product Targeting 32:51 – Sponsored Brands Defaults Across All Ad Formats 34:27 – Sponsored Display Defaults to VCPM Reach 36:51 – Sponsored Brands Video Glitch 42:33 – Sponsored Display: All Targeting Types Defaulted On 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Noemi, Noemi Bolojan Scale Wave How to Make Amazon Advertising Profitable in 2025? Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads 17:36
17:36 Play Later Play Later Lists Like Liked17:36
Play Later Play Later Lists Like LikedYou're listening to the PPC Den Podcast. In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem. In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:00 – How I discovered a hidden pattern in a client account 03:15 – What are N-Grams in Amazon PPC 05:20 – The moment I realized it was hurting performance 06:45 – Breaking down N-Gram Laddering 08:10 – How to identify wasteful patterns in your search term report 10:00 – When to negate and when to keep N-Grams 11:30 – Applying the N-Gram mindset to your daily optimization 13:00 – Common mistakes 14:15 – Why it’s worth your attention 15:00 – What’s next on PPC Den 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Use the n-gram Sheet to get insight in 5 minutes N-Gram Guide: Fixing Low-Click Terms in Amazon PPC How N-gram analysis found a keyword with 200 clicks and 1 order How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
1 Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners 35:52
35:52 Play Later Play Later Lists Like Liked35:52
Play Later Play Later Lists Like LikedBadger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision. Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:20 - What is Amazon Marketing Cloud (AMC)? 03:45 - Creating Your First Audience 05:10 - Why Retargeting Works 10:15 - The Power of Stacking Audiences 12:00 - Building Effective Funnels 16:50 - Common Use Cases 20:30 - Insights on Sponsored Ads & DSP Integration 26:00 - Starting Your First AMC Audience 28:30 - Using No-Code Templates 30:00 - Creating Rolling vs. Fixed Audiences 32:00 - Optimizing Sponsored Ads with AMC Audiences 36:00 - Outro & Where to Find Joe 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Joe, Joe Shelerud Ad Advance How Can I Best Use Amazon Marketing Cloud? How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into The Great Unknown: Amazon DSP With Kiri Masters Using Amazon DSP and AMC to Fully Understand the Customer Journey Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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