Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

The PPC Den: Amazon PPC Advertising Mastery

Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

6M ago 46:46

MP3•Episode home

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

361 episodes

#Business #Marketing #PPC Den