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AI is here, but your story is your superpower | Shawn Walchef, Cali BBQ | 064
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The restaurant industry is at a crossroads, with two powerful forces shaping its future. On one hand, there's the explosive growth of AI and automation, a major topic at the recent National Restaurant Association Show. On the other, there's the timeless need for genuine human connection. This episode explores both.
First, D.J. considers the impact of AI on restaurant operations. Then, he dives into a conversation with Shawn Walchef, the founder of Cali BBQ and Cali BBQ Media, who champions the power of storytelling as a restaurant's ultimate competitive advantage. Shawn provides a practical guide for using the phone in your pocket to build a community, create a loyal following, and drive business. This episode is an essential listen for any operator looking to balance the efficiencies of new technology with the irreplaceable magic of a well-told story.
Key Takeaways:
- Balancing Tech and Touch: While AI is poised to revolutionize restaurant operations, it cannot replace the genuine connection that comes from authentic brand storytelling.
- Your Story is Your Most Valuable Asset: In an increasingly automated world, the unique story of your people, your food, and your passion is what sets you apart.
- The Smartphone is Your Studio: You don't need a massive budget or a marketing team to start building your brand online; the tools are already in your pocket.
- Action Creates Momentum: The most important step is the first one. Start creating content, even if it's imperfect, to begin building your digital presence.
- Digital Hospitality: The modern guest experience is a blend of in-person service and digital engagement. Your online presence is an extension of your restaurant's four walls.
Resources:
- Cali BBQ Media on YouTube: https://www.youtube.com/c/CaliBBQMedia
- Shawn Walchef on Instagram: @shawnpwalchef
- Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnwalchef/
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7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for more than 50,000 restaurants.
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