How to Growth Hack Even if You’re Not a Growth PM (with Samantha Hepler)

The Product Manager

In the ever-evolving landscape of product management, growth hacking has become a pivotal challenge for organizations aiming to scale their products effectively.
In this episode, Hannah Clark is joined by Samantha Hepler—Principal Product Manager at Procore Technologies—to delve into the intricacies of sustainable growth strategies.

Resources from this episode:

• Check out this episode's sponsor Sprig
• Subscribe to The Product Manager newsletter
• Connect with Samantha on LinkedIn
• Check out Procore Technologies

Chapters

1. How to Growth Hack Even if You’re Not a Growth PM (with Samantha Hepler) (00:00:00)

2. Meet Samantha Hepler (00:01:19)

3. Understanding Growth Strategy (00:03:27)

4. A PM's Growth Mindset (00:06:10)

5. Growth-Driven PMs (00:08:13)

6. Growth Tactics for Product Managers (00:09:17)

7. Product-Led vs. Sales-Led Growth (00:13:21)

8. Collaborating for Sustained Growth (00:16:19)

9. Avoiding the Feature Factory Trap (00:19:04)

10. Identifying Core Actions for Retention (00:21:56)

11. Worst Growth Advice Ever (00:25:49)