How to Use AI to Supercharge Product-Led Growth (with Ramli John, Dani Grant, and Anuj Adhiya)

The Product Manager

If we were to rank the top paradigm shifts in product in the last 10 years, I'd reckon AI and product-led growth would sit at the top of that list. Both concepts really come down to amplifying efficiency, doing more with less. But the real cheat code is bringing them together and using the time saving power of LLMs to enhance your PLG strategy.

In a recent panel event, How to Use AI to Supercharge Product-Led Growth, we brought together three awesome PLG experts — Ramli John, the founder of Delight Path, Dani Grant, the CEO of Jam.dev, and Anuj Adhiya, the author of Growth Hacking for Dummies. We got the three of them talking about the ways product teams can leverage AI technology right now to boost every phase of the user journey.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Check out this episode’s sponsor: Wix Studio
• Connect with Ramli, Dani, and Anuj on LinkedIn
• Check out Delight Path, Jam.dev, and Techstars

Chapters

1. How to Use AI to Supercharge Product-Led Growth (with Ramli John, Dani Grant, and Anuj Adhiya) (00:00:00)

2. Ramli John's Insights on Onboarding (00:01:16)

3. Dani Grant on Balancing Growth and Engagement (00:02:12)

4. Anuj Adhiya's Unique Approach to PLG (00:03:49)

5. The Intersection of AI and PLG (00:05:51)

6. AI and PLG Strategies (00:07:58)

7. AI in the Acquire Stage of PLG (00:09:11)

8. AI in the Activate Stage of PLG (00:12:48)

9. AI in the Retention Stage of PLG (00:19:07)

10. Combining Quant and Qual Data with AI (00:22:52)

11. Breaking Down Departmental Silos with AI (00:25:05)

12. Expanding with AI: Practical Examples (00:29:20)

13. Building AI-Enhanced PLG Strategy (00:32:20)

14. Mitigating AI Bias in PLG Strategies (00:38:22)

15. AI vs. Traditional Support in 2024 (00:41:47)

16. Balancing AI Personalization with User Privacy (00:45:17)