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Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens

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Manage episode 429171586 series 3490185
Content provided by Josef Newton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josef Newton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?

Key takeaways:

Harnessing the power of context across screens

Delivering relevant content that respects user privacy

Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at seedtag.com

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 429171586 series 3490185
Content provided by Josef Newton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josef Newton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?

Key takeaways:

Harnessing the power of context across screens

Delivering relevant content that respects user privacy

Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at seedtag.com

  continue reading

22 episodes

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