Best Cookieless Podcasts (2025)

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Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab 46:07

5d ago46:07

46:07

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech. They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement i…

1
Ep 85 - Turning Stories Into Strategy - Humanize Your Brand 31:25

6d ago31:25

31:25

Turning Stories Into Strategy: Humanizing Your Brand Think you need a massive ad budget to stand out? Think again. This episode is all about how community banks can turn everyday staff and customer stories into powerful, memorable marketing—while keeping spend to a minimum. If your team’s struggling with content ideas, this is your playbook. In thi…

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Ep 84 - Guerrilla Marketing - High-Impact Engagement & Tactics 32:48

20d ago32:48

32:48

Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can’t pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked attention, built goodwill, and drove serious local engagement. In this episode: What guerrilla marketing is…

1
Ep. 20: The Value of Mid-Tier Publishers 42:57

1M ago42:57

42:57

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers. They also cover the evolving landscape of media and advertising, from the transition from p…

1
Ep 83 - The Future of Community Bank Marketing with Caleb Stevens 53:44

1M ago53:44

53:44

Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of w…

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Ep 82 - Building an Army of Brand Ambassadors 35:57

2M ago35:57

35:57

How do you grow your bank’s social media presence without relying on your bank's own profiles? Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into yo…

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Ep. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub Way 43:27

2M ago43:27

43:27

In this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag). Hosted by Tina Iannacchino (VP, Publisher Partn…

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Ep 81 - Traits of a Successful Marketing Director 26:42

2M ago26:42

26:42

We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any lead marketer at a bank) – and the things we see in our work that are most impactful to personal career growth …

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Ep 80 - Marketing in a Cookieless Future with Hollie Brown 51:35

3M ago51:35

51:35

Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out, updating your website pop-ups and refining your other marketing strategies is crucial. While some data …

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Ep. 18: Navigating Monetization and Consumer Trust 27:52

3M ago27:52

27:52

In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and…

1
Ep 79 - How Much Should You Spend on Marketing 32:28

3M ago32:28

32:28

Regardless of your asset size and marketing bandwidth, budgeting is a challenge. Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it's not! It's an investment!). In this episode Chris and Dan discuss the crucial strategies for effective bank marketing budgeting. They emphasize the impo…

1
Ep 78 - Good Marketing Starts With Culture 29:46

3M ago29:46

29:46

Chris and Dan discuss the critical importance of business culture in impacting and enhancing marketing efforts. They explore how a positive internal culture can translate into authentic and engaging marketing & content that connects with audiences. Highlighting real-world examples, they emphasize the value of genuine storytelling featuring employee…

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Ep 77 The Essentials and Benefits of Brand Messaging with Erin Fults 47:28

4M ago47:28

47:28

With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online. “Brand messaging” is the collection of words, imagery, and stories that you use to explain the value your community bank brings to customers. It’s not enough to say that your bank is “better” at something t…

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Ep 76 - The Power of Local - Banking in the Community 33:29

4M ago33:29

33:29

Chris and Dan discuss strategies for community banks to enhance their local marketing efforts. They emphasize the importance of connecting digital and brand initiatives with local engagement to build trust and visibility. This episode provides a checklist for banks to leverage local strategies, use digital tools, and measure ROI effectively. Chris …

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Ep 75 - Personalized Banking - Driving Engagement in a Digital World 42:09

5M ago42:09

42:09

Chris and Dan continue the three-part series by exploring the impact of digital marketing on community banks. Building on the previous episode's discussion on branding, they both dive into digital personalization, emphasizing the importance of creating tailored customer experiences and engaging through multiple digital channels. This episode offers…

1
Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy 34:29

5M ago34:29

34:29

In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jes…

1
Ep 74 - Building a Bank's Brand That Lasts 45:06

5M ago45:06

45:06

In this episode of the Bank Marketing Show, hosts Chris and Dan embark on a deep dive into the critical aspects of brand strategy for banks. They explore the importance of distinguishing between brand and marketing strategies, emphasizing the need for consistent brand presentation and leveraging customer stories to build trust. The discussion inclu…

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Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution 27:34

6M ago27:34

27:34

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform ev…

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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 28:55

6M ago28:55

28:55

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic t…

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Ep 73 - The Great Brand Refresh Tale of A Community Bank with Dave Peters and Marty Heger 1:01:51

6M ago1:01:51

1:01:51

It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about recognizing that something isn’t working. Many banks face issues like dropping deposits and having a sma…

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Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher 26:53

6M ago26:53

26:53

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Progra…

1
How Gaming Shapes the Ad Industry 41:00

6M ago41:00

41:00

In deze aflevering van ShowCast bespreekt host Frans Staal de opkomst van gaming in de digitale advertentie-industrie en de kansen die deze groeiende markt biedt voor adverteerders. Met gasten Harry Homeijer, Jurriaan van Teunenbroek, en Florian Toen duikt Frans in de wereld van in-game advertenties, waarbij het gesprek gaat over trends, technologi…

1
Ep. 16: How Publishers Can Maximize Monetization with AI 29:05

6M ago29:05

29:05

In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Dan Benyamin, founder and CEO of Aeon, to discuss the evolving landscape of publishing and advertising. They explore the challenges faced by publishers in the adtech space, the impact of the creator economy and the necessity for collaboration between tr…

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Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance 45:25

6M ago45:25

45:25

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the ind…

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Ep 72 - The Latest Essentials In Bank Marketing Compliance with Memrie Fortenberry 35:32

6M ago35:32

35:32

Finding the right balance between marketing and compliance is essential for community banks. The first step is ensuring that marketers and compliance officers build a trusting relationship. Compliance should always be involved in marketing decisions to prevent any issues. Community banks need to make sure their marketing messages are clear and easy…

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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech 28:23

6M ago28:23

28:23

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understandi…

1
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 24:07

7M ago24:07

24:07

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…

1
Ep 71 - Essential Social Media Compliance Guidelines with Jill Williams 49:04

7M ago49:04

49:04

Social media is a key tool for community banks to connect with their local communities and grow their brand, but it’s important to follow the rules and regulations to get it right. Community banks need to be creative in what they post, but they also need to ensure they stay within the social media guidelines to protect both the bank and their custo…

1
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH 31:09

7M ago31:09

31:09

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…

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DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 26:54

7M ago26:54

26:54

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strat…

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Ep 70 - Three Key Leadership Facets That We Don't See Enough Of 37:37

7M ago37:37

37:37

Chris and Dan discuss the importance of leadership in banking, especially focusing on transparency, adaptability, and vision implementation. They dive into how leadership styles impact a bank's marketing strategies, and the necessity for modern leadership that embraces technology and diversity. Key points include the significance of transparency to…

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Ep. 15: Roku: The Power of Data and Transparency in CTV 36:14

7M ago36:14

36:14

In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and G…

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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi 47:45

7M ago47:45

47:45

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealin…

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Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher 29:25

8M ago29:25

29:25

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this …

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Ep 69 - 5 Most Common Community Bank Goals 37:22

8M ago37:22

37:22

It’s strategic planning season – time to start figuring out what your bank should do next year, and get your budget in order. In our work with banks and credit unions across the country, we’ve noticed some themes emerge in the form of common marketing goals. In this episode, Chris and Dan break down the five most common goals they hear – and give a…

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Ep. 14: How Publishers Can Evolve into Data-Driven Organizations 32:27

8M ago32:27

32:27

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition be…

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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency 33:57

8M ago33:57

33:57

Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the rol…

1
Ep 68 - Working Smarter with the Resources You Have 26:45

8M ago26:45

26:45

Most bank marketing teams are cash-, personnel-, and time-strapped. In this episode, we break down ways to get more from what you already have – through strategic partnerships, networking, outsourcing, and tech. In this episode: - Why spending more money does not equate to better marketing - The power of partnerships for social media growth and eng…

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Ep. 13: The Role of DSPs in the Future of CTV Advertising 35:50

8M ago35:50

35:50

In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how int…

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Ep 67 - 5 Things You Should Be Doing With Email 44:16

9M ago44:16

44:16

Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!). In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email to data-driven onboarding and cross-selling campaigns. If you're a bank marketer or a professional in the f…

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Ep 66 - How Targeted Marketing Gives You ROI [Replay Of Ep 26] 50:36

9M ago50:36

50:36

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - 'How Targeted Marketing Gives You ROI'. Listen in on why targeted marketing matters and gives you returns, and what you should do about it in your bank. Stop thinking about selling your product. Start thinking about how it benefits yo…

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Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12

9M ago29:12

29:12

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video plat…

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Ep 65 - The Importance of Brand Voice [Replay of Ep 39] 38:25

10M ago38:25

38:25

It's a Bank Marketing Show Best-Ever Summer Replay! This week, we replay one of our most downloaded episodes ever - The Importance of Brand Voice. Listen in on why brand voice matters and what you should do about it in your bank. A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this…

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Ep 64 - Supercharging Financial Marketing Content with ChatGPT with Ben Udell 1:05:10

10M ago1:05:10

1:05:10

Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI, the rules that guide its use, and what role it plays in their teams. In this episode, Chris and Dan i…

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Unpacking Pacer's Approach to Tailored Hospitality Project Implementation 33:12

10M ago33:12

33:12

This is the last episode of season one of The Break to Build podcast 🙏🏽 In this episode, Kristan and Chae pulls back the curtain on: How Pacer's specialized project management platform is reshaping productivity for major players like Marriott and Hyatt The importance of deep industry knowledge in building tech that resonates and creating a value la…

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Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens 31:46

10M ago31:46

31:46

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM World…

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Ep 63 - 5 Key Strategies for Competitive Advantage 41:49

10M ago41:49

41:49

Chris and Dan dive deep into the world of bank marketing to uncover the secrets of gaining a competitive edge. They share practical insights and actionable steps for banks to effectively leverage their competitive advantage, ultimately leading to greater differentiation and success in the market. There's an emphasis on the importance of understandi…

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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics 35:55

11M ago35:55

35:55

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video…

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Ep 62 - Banking Association Perspectives with Chris Moya, CEO of ICBA-NM 37:03

11M ago37:03

37:03

Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality. In this episode, Chris interviews Chris Moya, CEO …

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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC 40:04

11M ago40:04

40:04

Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform. AI in Media Buying: Understa…

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