AI: The reality of AI in Public Relations – from someone building it

The Public Relations Podcast

If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.

In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.

We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now.

In this episode:

• Why AI can't replace PR pros — not from a “save our jobs” angle, but because of the real world technical limits of AI

• How AI can help speed up the boring, painful parts of the job

• How smart platforms will mine your past content to unlock hidden stories

• Why AI won’t be writing perfect press releases anytime soon

• The cultural bias problem in AI no one’s talking about

• What the future looks like if you don’t start adapting now

Forget the LinkedIn hype.
This is the real picture — from inside a company already building the next generation of PR tech.

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