84 - "What's YOUR Recipe?" with Brandon Fluharty

The Pursuit of Love - By Steve Claydon & Darcy J Smyth (Directors at Why Bravo)

Brandon started his journey in 2003 when he entered the workforce as a socially anxious introvert.

He snagged his first dedicated sales role as an Account Manager in 2006 – flooded by the chaos, fears, and doubts of trying to sell in an extroverted world.

Over the years though, he managed to climb the ranks from SMB, to Mid-Market, to Enterprise sales.

In 2018, Brandon came into his element when he became a strategic SaaS seller with the most innovative Artificial Intelligence company on the planet (as awarded by Fast Company), and in less than four years, sold over $50M in new business by closing transformation deals with the world’s largest brands.

In 2019, he entered the coveted 7 figure annual earners club for the first time and did it 3 years in a row before retiring from the corporate world at age 42 in 2022.

These results came about, not so much by focusing on specific sales techniques, tactics, and “hacks,” but more through designing and developing a unique way to operate consistently at an elite level.

This wasn’t always the case.

Like so many in SaaS sales, he fell into the trap of needing to hustle and grind to get to the top. And then once arriving at the top had to do it all over again, month after month, quarter after quarter, and year after year.

That led to a vicious cycle of frustration, health issues, and burnout. It got so bad that Brandon landed himself in the hospital in his early 30s due to a mini-stroke from overworking. Plus, he was stalling his earnings at $200K per year.

It wasn’t until he completely redesigned his work and life with more intentional integration that he found sustainable success and satisfaction.

The catalyst for changing the way he operated was adopting a “Human First” approach using design thinking principles. That helped Brandon to shift from an activity-based approach to an impact-based approach.

Today, he uses his role as a digital creator to deliver content, community, and connections that help Purpose-Curious™ SaaS sellers learn from Brandons successes and failures.

All of this is driven by his personal thrive system across three focus areas: Think, Operate, and Craft (TOC for short).

Definition: Purpose-Curious™

pur·pose cu·ri·ous

Eager to know or learn the reason for which something is done or created in order to thrive.

If this is you, you'll enjoy this episode!