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Episode 5: Lee Wells | Foundational Marketing in Small Business
Manage episode 403140538 series 3554900
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One of the most common mistakes in marketing is assuming traditional advertising is the first step. Activities such as ad spending, billboards, commercials, and even social media activities are a waste of time before the foundation is built. They are actually detrimental to a business. Lee lays out a little-known concept that should be common sense. Build the internal business first, then invite the world second.
Summary:
This episode is a discussion about the importance of having a strong foundation in marketing before implementing external marketing strategies. Lee emphasizes the need to focus on internal processes, protocols, and customer satisfaction before attempting to attract more customers through advertising and promotions. He also mentions the power of word-of-mouth marketing and the negative consequences of overwhelming a business with marketing efforts before it is ready to handle the increased demand.
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