))
Branding with Heart: A Relational Marketing Lens for Seniors’ Care
Manage episode 469593460 series 3508676
Content provided by Podstarter and Deborah Bakti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podstarter and Deborah Bakti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What if your stories could build the bridge between fear and trust?
In this episode of The Relational Approach Podcast, Krista Smith brings her lens as both a digital marketing expert and a family caregiver, showing us how real, relational storytelling can transform how we connect with families and communities.
You’ll hear:
- Why authenticity matters more than polished messaging
- How small, shared moments can shift perception and reduce stigma
- How families can become powerful collaborators in telling your care home’s story
- Why the admission process should start with “Tell me about your loved one”
This episode is a beautiful blend of heart and strategy. It's a fresh reminder that the stories we tell (and how we tell them) matter deeply.
Tune in to explore how a relational lens can change how you connect and communicate with your residents' families.
You can learn more about Krista Smith at her website, Linked In: https://www.linkedin.com/in/thekristasmith/ or Instagram
More information about this episode here
20 episodes
Share
