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S318: How To Grow Your Business Successfully Through Podcast Guesting with Candace Dudley
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Can podcasting actually grow your business?
In this episode, I’m diving into the power of podcast guesting as a tool for business growth and real, authentic marketing strategies - with the amazing Candace Dudley.
Candace is a former teacher turned podcast guesting strategist and the host of Better Brave podcast, where she’s published over 175 episodes.
We talk about how podcasting helped her build a business that gives her freedom, and how guesting on other people’s podcasts is one of the most underrated ways to get visible, build trust, and attract dream clients.
Here’s what we talk about:
- Candace’s pivot from teaching to podcasting and entrepreneurship
- Why podcast guesting works better than most marketing strategies
- Her exact system for finding aligned shows and pitching with confidence
- How to turn guest spots into long-term business growth
- What makes a great pitch - and what makes one get deleted
- The kind of freedom podcasting has given her (and how it can for you too)
If you’ve been wondering whether podcasting is worth it - especially if you don’t want to start your own show—this episode will shift your mindset and give you a strategy to take action.
Connect with Candace:
Podcast: Better Brave (on all major platforms)
#Podcasting #MarketingStrategies #DigitalMarketing #PodcastGuesting #Entrepreneurship #BusinessGrowth
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...Chapters
1. Introduction to Podcasting and Entrepreneurship (00:00:00)
2. Candice's Journey from Teaching to Podcasting (00:03:32)
3. Navigating Identity and Personal Development in Entrepreneurship (00:06:47)
4. Finding Clarity and Niche in Podcasting (00:10:15)
5. The Power of Podcasting as a Marketing Tool (00:13:18)
6. Overcoming Barriers to Podcasting and Guesting (00:16:11)
7. Strategies for Effective Podcast Guesting (00:19:09)
8. The Importance of Personal Outreach (00:27:38)
9. Finding the Right Podcasts to Guest On (00:30:53)
10. Building Authentic Connections with Hosts (00:33:37)
11. The Long-Term Benefits of Podcast Guesting (00:38:16)
12. Defining Freedom in Entrepreneurship (00:43:43)
70 episodes
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