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The Digital Transformation of PICARD; A 94-Year-Old Legacy Retailer
Manage episode 331576631 series 2542271
Content provided by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we have with us here today is Johannes Montag, Head of eCommerce at PICARD. PICARD is a family concern that has been passing on their love for beautiful leather goods to the next generations over the years. Made using natural materials, equipped with traditional bag-making craftsmanship with creative design at its core, here’s how this 94-year-old legacy company is undergoing its digital transformation.
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48 episodes
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Manage episode 331576631 series 2542271
Content provided by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast by Vue.ai and Vue.Ai | Retail Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we have with us here today is Johannes Montag, Head of eCommerce at PICARD. PICARD is a family concern that has been passing on their love for beautiful leather goods to the next generations over the years. Made using natural materials, equipped with traditional bag-making craftsmanship with creative design at its core, here’s how this 94-year-old legacy company is undergoing its digital transformation.
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continue reading
48 episodes
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