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The Red Bull playbook tech companies should steal
Manage episode 472004292 series 3380698
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Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.
Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.
- (00:00) - Introduction
- (02:26) - Energy Boosts and Red Bull
- (14:29) - Red Bull's Media Empire
- (17:34) - Examples of Media and Community Acquisitions
- (19:15) - Red Bull's Endless Content Stream
- (24:20) - Red Bull's Stratosphere Jump
- (26:21) - Outrageous Marketing Stunts
- (29:00) - Local and Grassroots Marketing Efforts
- (31:57) - Takeaways for Software Companies
- (32:21) - Creative Marketing Examples in Software
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