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Episode 97: Rethinking MQLs - The Evolution of Lead Qualification
Manage episode 441792619 series 3005263
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Why have marketing qualified leads (MQLs) become so controversial lately? Doug and Jess unpack some of the common misconceptions around MQLs and provide clarity on why properly defining and using MQLs can still provide value.
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You can access the show notes and watch the video version of the show on our page.
Thanks for listening and remember to just say no to shitty RevOps!
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