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Evolving Storytelling Techniques in PR with Katherine O'Hara
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In this insightful episode, host Rum Ekhtiar reunites with Katherine O'Hara to delve into the evolution of storytelling within the PR and marketing industries. They reflect on how presentation strategies have shifted over the years—from relying heavily on slide decks to embracing authentic, narrative-driven communication.
They discuss learning the problem-solution framework and how this timeless approach remains essential for crafting compelling stories in pitches, press releases, and campaigns. Rum talks about mapping out your story to discover effective techniques for outlining your narrative before translating it into impactful presentations. They touch on understanding the importance of how you present information, not just what you present, to engage your audience fully.
Katherine talks about the benefits of competitive analysis and why knowing your competitors' strategies is crucial and how to differentiate your approach. Rum shares valuable career advice for PR and Marketing professionals and Katherine shares advice for those just starting out, emphasizing proactivity and versatility.
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