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Mastering Storytelling and Integrated Campaigns with Katherine O'Hara
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In this episode Rum Ekthiar sits down with Katherine O'Hara, a seasoned communications professional at LinkedIn, to delve into the art of storytelling in PR and marketing. They discuss how to craft compelling narratives that resonate with diverse audiences. Katherine shares her experiences working on LinkedIn's global brand campaigns, offering insights into coordinating large-scale, integrated initiatives across multiple teams and platforms.
They touch on the importance of identifying and solving the core problem in campaign development. Katherine shares some strategies for building brand awareness through creative partnerships and proactive editorial planning and navigating the complexities of large organizations to keep campaigns cohesive and on message. Rum and Katherine also discuss the behind-the-scenes work necessary to influence decision-makers and drive successful outcomes.
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